Brand & Creative Strategist - Droga5 Sydney

About the Role

Join Droga5 Sydney as a Brand & Creative Strategist, where you will play a key role in shaping the strategic foundation that drives some of Australia's most memorable and effective creative campaigns. This position is ideal for a mid-level strategist eager to grow, with a strong base in agency strategy and a passion for learning.

Responsibilities

• Collaborate closely with senior strategists, creative teams, business managers, and clients to craft thorough brand strategies, creative briefs, and communications plans spanning advertising, social media, and other platforms.
• Perform comprehensive desk research and convert findings into clear, impactful strategic insights.
• Monitor trends in branding, competitors, culture, consumers, social media, and technology, applying these insights effectively for clients and internal teams.
• Utilize tools like Big Datr, Meltwater, and Roy Morgan to detect unique insights and bring rigor to strategic development.
• Develop clear, inspiring creative briefs that offer creative teams a strong but flexible foundation for their work.
• Promote advertising effectiveness by understanding key success factors and guiding smarter creative choices.
• Engage proactively with clients by taking briefs, conducting interviews, participating in workshops, and presenting strategies, with support from senior strategists.
• Contribute to award submissions highlighting the effectiveness of work.
• Serve as the primary contact for media, technology, and social partners such as Spotify, TikTok, Meta, and Google, enabling the team to leverage platform capabilities.

Candidate Profile

• Minimum of three years' experience working as a strategist within a creative agency environment.
• Strong knowledge of marketing effectiveness beyond superficial trends.
• Ability to take the lead on developing brand, creative, and communication strategies and briefs under senior oversight.
• Genuine curiosity about culture and passion for creativity.
• A collaborative mindset with eagerness to learn and grow professionally.

Reporting and Collaboration

This role reports to the Head of Strategy within Droga5 Sydney and ultimately the CSO. Cross-functional teamwork with creative, media, and business management departments is essential.

Benefits and Work Environment

• Flexible hybrid working schedule with two days remote and three days in the Barangaroo office.
• Supportive, tightly-knit strategy team combined with access to world-class creative, media, and production resources.
• Opportunity to work on some of the country's premier brands within one of the most acclaimed agencies for creativity and effectiveness.
• Access to both internal and external professional training.
• Comprehensive benefits package provided by Accenture.

About Droga5

Founded in Sydney in 2006 as The Monkeys, Droga5 joined Accenture Song in 2017 and became part of the global Droga5 network in 2025.

We prioritize creative excellence, strategy rooted in Brand Purpose with measurable goals, and systems thinking to ensure cohesion across all marketing touchpoints.

Our focus on meaningful work aims to enrich people's lives rather than add noise, reflecting our commitment to transforming the advertising industry.