Brand Communications and Storytelling Manager

About Ampersand Brands

Ampersand Brands is a dynamic portfolio of cherished confectionery companies, including Hammond’s Candies, known for its handcrafted sweets, and Lolli & Pops, a premium gifting and retail brand with national distribution. The company emphasizes growth through innovation, compelling storytelling, and operational excellence to broaden its market presence and strengthen its leadership within the U.S. confectionery sector.

Role Overview

The Brand Communications & Storytelling Manager plays a pivotal role in crafting and conveying narratives for Lolli & Pops and Hammond’s Candies. Reporting to the Director of Marketing & Partnerships, this role involves driving brand narrative development, curating integrated marketing initiatives, and guaranteeing a unified brand presentation across all customer experiences.

Key Responsibilities

• Collaborate with the Director of Marketing & Partnerships to define brand strategy, message creation, campaign ideation, and storytelling programs.
• Lead storytelling efforts for seasonal promotions, product introductions, and significant marketing campaigns.
• Create detailed creative briefs, message frameworks, and comprehensive campaign toolkits.
• Work closely with the Graphic Designer to realize campaign visuals and marketing assets.
• Engage with Social Media and Guest Services teams to derive consumer insights and identify storytelling prospects.
• Maintain consistent brand voice and messaging across all communication outlets.
• Oversee marketing initiatives from ideation through to implementation, ensuring quality and timelines are met.

Qualifications

• A minimum of five years’ experience in brand marketing, communications, content strategy, or related disciplines.
• Outstanding writing ability, storytelling proficiency, and communication skills.
• Demonstrated experience in developing integrated marketing campaigns and collaborating with creative teams.
• Strong project management capabilities and meticulous attention to detail.
• A keen interest in consumer brands, retail, gifting, food, or lifestyle sectors.

Success Criteria

Success in this position is defined by effectively translating business objectives into engaging brand experiences, where every product launch, campaign, and customer touchpoint enhances the brand-consumer relationship.

Compensation

The salary range for this position is between 70,000 and 75,000 USD annually in a corporate setting.