Product Marketing Lead - Podcast Creator Marketing

About the Role

Spotify's Podcast Creator Marketing team merges product innovation, storytelling, and creator engagement to support podcast creators in expanding their audience, developing their business, and thriving on Spotify's platform. This dynamic team works closely with R&D, Marketing, and other stakeholders to enhance creators' experiences and contribute to the rapid growth of Spotify's creator ecosystem.

Key Responsibilities

• Lead comprehensive product marketing strategies for Spotify’s podcast and video creator products, managing initiatives from ideation through execution independently.
• Craft and articulate go-to-market plans including product positioning, messaging, storytelling, and commercialization for the core creator product lineup.
• Set, monitor, and achieve product adoption and growth targets by leveraging data to evaluate performance and refine tactics.
• Work with Research and Insights teams to uncover opportunities through market analyses, competitive benchmarking, and creator feedback synthesis.
• Collaborate with Product, Engineering, and cross-functional teams to influence roadmap decisions and overall marketing strategy aligned with product development.

Candidate Profile

• Minimum of 7 years’ experience in product marketing or marketing roles within technology, media, or social media sectors, preferably with background in the creator economy.
• Demonstrated track record of leading complex, cross-functional projects on a large scale.
• Expertise in driving product usage through strategic positioning, messaging, and launch approaches.
• Strong collaboration and influence skills with multidisciplinary teams including Product, Engineering, Data Science, Research, and Marketing.
• Exceptional communication and stakeholder engagement capabilities across organizational levels.
• Highly organized, experienced in managing multiple priorities in global environments.
• Genuine enthusiasm for creators, podcasts, video content, and digital media trends.

Location and Work Arrangement

• Position based in New York City, New York.
• Work flexibility offered with a hybrid model requiring 1-2 onsite days weekly.

Compensation and Benefits

The U.S. base salary range for this position is $132,030 to $188,615 annually, plus equity, and potential bonuses or commissions. Benefits include health insurance, six months paid parental leave, a 401(k) retirement plan, 23 paid days off, and 13 flexible paid holidays.

Equal Opportunity and Inclusivity

Spotify is committed to inclusiveness and values diversity in its workforce and workplace. We welcome individuals regardless of background, appearance, or personal characteristics. The company offers accommodations throughout the recruitment process to ensure accessibility for all candidates.

Additional Notes on Hiring Process

Artificial intelligence tools may assist in reviewing applications and resumes, but final hiring decisions are made by human evaluators. Candidates seeking more details on data handling or the AI process can request additional information.