Associate Shopper & Category Insights Advisor – Amazon (Beauty, Wellbeing & Personal Care)

Overview

The Associate Shopper & Category Insights Advisor for Amazon plays a crucial role in supporting Unilever's partnership with one of its fastest-growing retail channels by providing detailed shopper and category insights within the Beauty & Wellbeing and Personal Care segments. This position focuses on analyzing Amazon shopper behavior, category trends, and data to inform and guide Amazon-specific business strategies and customer engagement.

Key Responsibilities

• Analyze shopper behaviors, path-to-purchase patterns, and category results on Amazon in Beauty & Wellbeing and Personal Care segments to extract actionable insights.
• Utilize a variety of data sources including Amazon-specific platforms, national syndicated data, and internal records to spot patterns, market gaps, and growth opportunities relevant to the Amazon ecosystem.
• Assist in developing and carrying out both qualitative and quantitative research to address important shopper, category, and portfolio questions such as understanding shopper needs, decision factors, browsing behaviors, and obstacles.
• Translate business queries into suitable research methodologies by collaborating with internal stakeholders or external agencies to apply the optimum research techniques.
• Integrate findings from numerous data inputs like POS data, panel statistics, survey results, qualitative research, and secondary studies to form a unified, insight-driven perspective.
• Convert complex data and research observations into clear, concise narratives and category growth stories linking shopper requirements, category dynamics, and commercial opportunities.
• Keep track of competitor activity, product innovation, and assortment changes across Amazon Beauty categories to support both immediate and strategic planning.
• Identify emerging shopper trends on Amazon through data analysis, research, and marketplace monitoring to aid portfolio strategy and anticipate future developments.
• Develop a comprehensive understanding of Amazon’s retail environment including search algorithms, product assortment, taxonomy, and key metrics affecting traffic and conversion.
• Work closely with Amazon Commercial Development, Shopper Marketing, Content, Media, Customer Sales & Planning, Data & Analytics, and Consumer Market Insights teams to incorporate insights into strategic plans and customer engagements.
• Create compelling insight deliverables such as presentations, summaries, and points of view that guide internal and selected external business decision making.

Required Qualifications and Experience

• Bachelor’s degree required.
• 3 to 6 years experience in consumer or shopper insights, category management, analytics, eCommerce, or related consumer packaged goods and retail roles.
• Proficient in handling syndicated POS and shopper data sources (for example, Circana, Numerator) to develop actionable insights.
• Quick learner with the ability to adapt to Amazon-specific analytic tools such as Stackline, Vendor Central, and internal platforms.
• Strong foundation in quantitative and qualitative research processes, including defining objectives, selecting appropriate methods, and translating results into practical insights.
• Experience managing or supporting custom research like surveys, consumer focus groups, or ad-hoc studies independently or with agencies.
• Skilled at synthesizing information from diverse data sources into coherent, forward-thinking business recommendations.
• Exceptional storytelling and presentation abilities, with a track record of communicating insights to senior leadership and external partners.
• Capable of identifying strategic opportunities by linking cultural, socioeconomic, and industry trends.

Preferred Experience

• Background in supporting category strategies, shopper insights, or customer-facing recommendations.
• Experience presenting to customers or retailers and participating in strategy discussions.
• Familiarity or strong interest in eCommerce and the Amazon ecosystem, including search functionalities, product assortment, and key performance drivers.

Compensation and Benefits

This role offers an annual salary range from $88,600 to $133,000. Compensation decisions consider a variety of factors such as skills, experience, certifications, education, and business requirements. The position is eligible for bonuses.

Unilever provides an attractive benefits package including health insurance (medical, dental, vision), retirement savings plans, life and disability insurance, paid leave, and access to voluntary benefits.

Inclusion and Equal Opportunity

Unilever is committed to inclusion and welcomes applicants from diverse backgrounds. Equal opportunity and respect are central to employment practices, supporting professional growth for all employees. Employment is contingent upon successful completion of pre-employment screening such as drug testing and background checks.

Accessibility

Accommodations are offered for individuals with disabilities during the recruitment process upon request through designated contact channels.