Associate Manager, Toy Marketing - Monster High

Overview

Mattel is looking for a strategic and hands-on product marketer to join the Monster High Global Brand Team as an Associate Toy Marketing Manager. Monster High is a major global doll franchise with fans across kids, collectors, and alt-culture communities. This role partners closely with the Toy Marketing Manager to guide the toy business, shape portfolio strategy, and support product development from concept through launch.

What You’ll Do

• Build toy strategy by segment, including core, premium, kids, adult collector, and other relevant channels.
• Lead the full product development process, working with Design, Packaging, Development, and manufacturing teams from early idea stages to launch readiness.
• Set and manage pricing structure and market positioning across the assortment.
• Help create 3- to 5-year product roadmaps that balance innovation with refresh cycles.
• Use consumer and competitive research to shape positioning, feature choices, pricing tiers, and differentiation.
• Track business performance measures such as revenue, margin, SKU productivity, and POS.
• Work with regional commercial teams to align on global product direction and secure buy-in.
• Prepare and present clear, persuasive updates for senior and cross-functional audiences.
• Own global reporting, analysis, and ongoing communication with regional stakeholders and lines of business.

What We’re Looking For

• At least 5 years of experience in product marketing, brand marketing, franchise marketing/management, or a similar field; 3 years may be acceptable with an MBA.
• Experience in CPG or toys, with exposure to retail buyer behavior and mass, specialty, or e-commerce channels preferred.
• Proven success building strong partnerships across functions and working in matrixed organizations with many stakeholders.
• Experience working with Design, R&D, and manufacturing teams.
• Ability to define toy segments, pricing ladders, and innovation cycles into a clear strategy and roadmap.
• Solid understanding of the marketing mix and performance metrics.
• Strong financial and quantitative capabilities, including forecasting, pricing strategy, SKU productivity, and POS analysis.
• Comfort managing P&L at the brand or category level.
• Ability to turn data and consumer insights into practical recommendations.
• Strong project management skills for complex product timelines.
• Excellent communication and storytelling skills for influencing senior leadership and large groups.
• Highly organized, detail-focused, self-driven, and dependable with follow-through.
• Proficiency with PowerPoint, Excel, Outlook, and Word.

How Mattel Works

Mattel describes itself as a purpose-led company focused on helping generations explore childhood and reach their full potential. Team members are expected to collaborate closely, bring forward new ideas, and work with accountability and ownership to deliver strong results.

About Mattel

Mattel is a global toy and family entertainment company with a portfolio that includes Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, along with other owned and licensed properties. Its products span toys, content, consumer products, digital experiences, and live experiences, and are sold with leading retail and ecommerce partners.

Additional Information

Mattel says it offers competitive total pay programs, comprehensive benefits, and resources designed to support an inclusive workplace where employees can do their best work. The company also encourages candidates who do not match every qualification to still consider applying. The hiring range is described as indicative, and base pay will depend on work location, skills, and experience.

Equal Opportunity and Legal Notice

Mattel is an equal opportunity employer and considers applicants without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran status, protected veteran status, disability, or any other legally protected status. Qualified applicants with arrest or conviction records will also be considered under the Los Angeles Fair Chance Ordinance and the California Fair Chance Act.

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