Associate Director of Brand Marketing

About the Role

A prominent women's apparel company based in the New York City metropolitan area is seeking an innovative and strategic marketing leader to elevate brand growth across multiple established labels. The Associate Director of Brand Marketing will take charge of crafting and implementing integrated marketing strategies that amplify brand recognition, foster deeper consumer connections, and align with overall business goals.

Key Responsibilities

• Collaborate closely with the Director of Marketing to develop and execute brand marketing plans aimed at enhancing awareness, engagement, and sales growth for various brands.
• Assist in planning and managing integrated marketing campaigns, promotions, partnerships, and consumer events.
• Organize and prioritize tasks within the marketing team to ensure timely completion and alignment with brand goals.
• Ensure consistent brand messaging across consumer touchpoints and marketing communication.
• Supervise the creation of content, creative materials, photography, video production, and storytelling initiatives alongside the Director.
• Liaise with Design, Merchandising, Sales, and other departments to support product launches, seasonal promotions, and strategic business plans.
• Analyze market trends, consumer insights, and competitor activities to discover opportunities that boost brand performance.
• Manage daily interactions with agencies, freelancers, influencers, and external partners.
• Monitor budget allocations, campaign outcomes, and key marketing activities, providing guidance and reports to the Marketing Director.
• Spot and suggest innovative opportunities to increase brand visibility, consumer engagement, and market footprint.
• Contribute to organizing photoshoots, content creation, trade shows, and strategic brand initiatives.
• Support the Director in crafting annual marketing plans, calendars, and prioritizing strategies for the brand portfolio.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related discipline.
• Minimum of 6 years’ experience in brand marketing, ideally within fashion, apparel, beauty, luxury, lifestyle, or consumer goods sectors.
• Experience managing teams and leading cross-functional projects.
• Demonstrated success in consumer-focused marketing campaign development and execution.
• In-depth knowledge of brand positioning, consumer behavior, and comprehensive marketing strategies.
• Proven ability in creative oversight, content development, and brand asset management.
• Strong analytical thinking, project coordination, and communication capabilities.
• Comfortable balancing strategic planning with practical hands-on implementation in fast-paced settings.
• Prior experience collaborating with agencies, influencers, and external creative teams is a significant plus.

Personal Attributes

• Deep enthusiasm for building and expanding consumer brands.
• Outstanding communication and storytelling expertise.
• A keen creative sensibility combined with data-oriented decision making.
• Excellent influencing and collaborative skills across diverse functions.
• An entrepreneurial mindset and passion for making impactful contributions.

Additional Information

This position offers a pivotal opportunity to shape the future of multiple well-established consumer brands by leading innovative marketing programs that drive significant growth and enhance brand value. The role is based in New York City with a hybrid/in-office work model.