Associate Creative Director - Copy and Brand Storytelling

About the Role

At Solo Brands, we cultivate brands that inspire outdoor adventures, foster connections, and create memorable moments. We seek an Associate Creative Director specializing in Copy and Brand Storytelling to lead the creative vision across all consumer engagement points. This role demands a distinguished storyteller, strategic thinker, and hands-on creative leader deeply involved in crafting impactful advertising campaigns, compelling marketing content, and defining brand narratives.

The candidate will collaborate closely with departments such as Marketing, Ecommerce, Product, Retail, Legal, Design, and external agencies to ensure every creative output is strategically sound, artistically innovative, and commercially effective.

Note: This position requires in-office attendance three days per week. Candidates must reside within commuting distance of our Grapevine, TX headquarters.

Key Responsibilities

• Lead integrated creative campaigns spanning digital, ecommerce, retail, social media, email, paid media, public relations, partnerships, experiential events, and product launches.
• Convert marketing goals, consumer insights, and business strategies into compelling creative concepts that enhance the brand and drive performance.
• Create consistent campaign narratives, messaging frameworks, and creative direction across all channels.
• Present and advocate creative ideas to senior leadership and cross-functional collaborators.
• Uphold high creative standards while ensuring timely project delivery aligned with business aims.
• Own the brand voice by crafting diverse content types: advertising copy, website and ecommerce text, product stories, launch campaigns, emails, social media, retail signage, video scripts, headlines, taglines, manifestos, promotional materials, and sales collateral.
• Translate intricate product features into clear, consumer-centered benefits and develop positioning, messaging, naming, and launches for new products.
• Partner with Product Development, Marketing, and Legal to ensure accuracy and appeal in messaging.
• Collaborate cross-functionally with Design, Marketing, Ecommerce, Product, Retail, Legal, and external agencies to bolster idea refinement and brand consistency.
• Lead brainstorming, campaign reviews, and concept development sessions fostering bold thinking and collaboration.
• Mentor and guide writers, designers, and creative teams to deliver exceptional work, promoting accountability and continuous improvement.
• Manage multiple high-profile projects efficiently without compromising creativity or excellence.

Qualifications

• At least 8 years of experience in creative roles within in-house teams at small to medium-sized consumer product companies or advertising agencies.
• A strong portfolio exhibiting integrated campaigns, brand storytelling, copywriting, and creative leadership.
• Proven mastery in writing and editing marketing copy across channels including advertising, digital marketing, web content, product pages, emails, social media, and video scripts.
• Demonstrated success in generating big ideas that effectively resonate across paid, owned, earned, retail, and ecommerce platforms.
• Excellent strategic thinking skills to link consumer insights with creative solutions.
• Experience presenting creative concepts to executive leadership and influencing diverse stakeholders.
• Ability to simplify complex product information into engaging, consumer-friendly narratives.
• Strong collaboration, communication, and project management capabilities.
• Exceptional creative judgment paired with a commitment to quality.
• Comfortable in fast-paced, entrepreneurial settings with rapidly evolving priorities.
• Attributes include curiosity, collaboration, humility, and a drive to continually enhance creative output.