Assistant Sales Manager On Trade - Goa

Role Overview

This position focuses on placing the consumer at the center of all activities, with key responsibilities around achieving financial targets, enhancing customer relationships, and executing strategic sales initiatives within the Goa region.

Key Responsibilities

• Achieve financial objectives such as Net Sales Value (NSV), Gross Margin, overhead control, profitability, ROI, and market share.
• Complete Pictures of Success goals including customer and distributor partnership to ensure excellent execution.
• Build and maintain strong, long-term relationships with customers and distributors, acting as the primary company contact in the state.
• Implement occasion-based pricing and product packaging strategies to enhance sales mix.
• Manage the company’s annual price increase roll-outs effectively.
• Optimize promotional activities throughout the year by applying ROI strategies.
• Contribute insights towards channel and portfolio strategies for the assigned territory.
• Maintain regular communication with customers to gather feedback and resolve operational issues promptly.
• Develop both short and long-term sales strategies driven by consumer insights and market knowledge while managing budgets and pricing plans.
• Drive performance with key customers through a pay-for-performance approach.

Required Skills and Experience

• Expertise in developing channel strategies to consistently optimize brand, packaging, and channel mix increasing NSV and sales volume.
• Commercial experience preferably within beverages, FMCG, or alcohol beverage sectors; background in drinks and lifestyle categories is a plus.
• Excellent written and verbal communication capabilities.
• Strong networking abilities and interpersonal skills to build and leverage relationships with key customers.
• Proficiency in negotiation and direct sales experience, particularly in on-premises settings.

Desired Personal Attributes

• Highly proactive, goal-driven, and passionate in delivering results and pursuing continuous improvement.
• Customer-centric with the ability to establish positive first impressions and nurture strong relationships.
• Resilient under pressure and able to overcome challenges effectively.
• Entrepreneurial mindset seeking innovative methods to achieve better outcomes.

Leadership Qualities

• Ability to foster a culture of belonging, ensuring individuals feel valued for their identity and potential.
• Strong self-awareness, recognizing personal strengths, weaknesses, and impact on others.
• People agility in managing relationships and navigating complex situations to enhance team performance.
• Consistent record of delivering results in new situations by inspiring confidence in self and others.
• Strong mental agility to analyze complex problems, think strategically, and bring creative solutions.
• Comfortable with change, demonstrating curiosity, experimentation, and a growth mindset to learn from experiences.

Diversity and Inclusion

Bacardi embraces talent from diverse backgrounds to enrich the organization’s thought leadership and capability. We strictly oppose discrimination based on any protected characteristics and aim to cultivate an equitable workplace.

Benefits and Total Rewards

Bacardi offers a comprehensive rewards program that goes beyond salary, including a competitive pay structure linked to company and individual performance. The benefits package encompasses:

• Attractive compensation
• Generous holiday and paid time off including volunteer days for community involvement
• Retirement and pension schemes
• Medical, critical illness, and life insurance coverage
• Employee assistance programs
• Inclusive, family-friendly leave policies

Note that benefits may vary depending on role, location, and contractual terms. Some benefits require employee contributions and incentives are aligned with employment terms and regional variables.

Additional Information

This recruitment process is led directly by Bacardi; applications submitted through agencies will not be considered, nor will fees be paid to unsolicited CVs.