Assistant Manager/Manager, Brand & Content at Singapore Global Network

About Singapore Global Network

Singapore Global Network (SGN), a component of the Economic Development Board (EDB), actively engages a global community of over 220,000 overseas Singaporeans and friends of Singapore. Its mission is to expand Singapore’s international connections by fostering meaningful relationships among global talents, entrepreneurs, students, and partners while bolstering Singapore’s reputation as a premier destination to live, work, and enjoy life.

Role Overview and Responsibilities

Joining SGN’s Brand & Content team, you will spearhead brand and content marketing initiatives designed to position SGN as a vibrant international networking community among various target groups. Your goals will include enhancing the SGN brand experience, expanding its digital presence, promoting SGN services, attracting new network members, and engaging audiences through diverse online and offline activities.

You will also play a vital role in shaping global perceptions of Singapore by highlighting its culture, people, and environment. Through compelling storytelling, you will creatively communicate Singapore's unique value propositions to excite and inspire targeted audiences about the opportunities the country offers.

This hands-on position involves conceptualizing innovative campaign ideas, producing captivating content, and supporting execution across digital platforms. Collaboration with internal teams, marketing agencies, and brand partners is essential to craft Singapore's global image.

Key Responsibilities

• Lead the creation and implementation of brand initiatives and marketing campaigns to boost SGN’s online following, membership growth, and brand experience.
• Collaborate with marketing agencies to execute campaigns via online and offline media.
• Maintain stewardship of the SGN brand by evaluating existing brand tools and suggesting improvements to strengthen brand identity and audience connection.
• Identify and secure partnerships that enhance SGN's offerings to members.
• Develop and oversee content strategy across different channels, markets, and audience groups.
• Conceive and produce engaging content including short-form videos, human interest pieces, explainer videos, editorial articles, event coverage, and guides.
• Work closely with content agencies, media publishers, and partners to create content initiatives and collaborations.
• Coordinate with product and regional teams to promote Singapore’s talent and entrepreneurial opportunities globally through targeted content and campaigns.
• Identify and engage relevant content creators and influencers for partnership opportunities.
• Analyze brand, campaign, and content performance utilizing marketing analytics and social listening tools.
• Draw insights from data to refine and enhance future marketing and content efforts.

Candidate Profile

• 1 to 3 years of professional or equivalent internship/project experience in digital marketing, content creation, communications, or social media management; experience in agencies or media production is advantageous but not mandatory.
• A strategic and hands-on marketer capable of planning and executing digital campaigns, crafting engaging content, and managing social media platforms.
• Passion for creative storytelling and content creation tailored for digital and social media channels.
• Comfortable experimenting with short-form content and capable of on-camera presence if needed, though not obligatory.
• Excellent writing skills with strong attention to detail across varied content formats.
• Up-to-date with social media platforms and trends with curiosity about audience engagement.
• Basic familiarity or enthusiasm to learn video editing software (e.g., CapCut), analytics tools (e.g., Google Analytics), and social listening platforms.
• Self-driven and accountable, capable of managing priorities, deadlines, and delivering high-quality results independently.
• A collaborative team player open to feedback, learning, and skill development.
• Must be a Singapore Citizen.