Assistant Manager, TikTok Shop Merchandising

About the Role

The Assistant Manager, TikTok Shop Merchandising will oversee the complete product catalog and merchandising efforts on TikTok Shop for The Estée Lauder Companies' entire brand portfolio in North America. This position ensures that every product is perfectly positioned for commercial success from initial launch through ongoing listing quality, optimization, promotional activities, and catalog maintenance.

Key Responsibilities

• Manage the product catalog end-to-end including setup of new items, creation of titles, descriptions, visual content, pricing, and inventory assignments.
• Ensure all product listings comply with TikTok Shop's policies, brand guidelines, and regulatory standards.
• Conduct routine audits to maintain the accuracy and functionality of listings and deliver a seamless consumer experience.
• Develop and implement virtual bundles, promotional materials, and campaign-led merchandising for brand launches and major sales events on TikTok Shop.
• Coordinate with brand teams and operations to facilitate the introduction of new brands on the platform.
• Curate the TikTok Shop storefront presentation across all brands, including featured products and interactive shopping content.
• Apply continuous improvement practices by leveraging performance analytics to prioritize merchandising enhancements and prepare actionable recommendations.
• Lead various optimization projects centered on product variations, key SKU visibility, and promotional configurations to maximize gross merchandise value and conversion rates.
• Analyze sales and user engagement data to identify trends and opportunities, providing summary reports and strategic advice to senior brand leaders.
• Collaborate closely with multiple teams, including media, affiliate management, marketing, and supply chain to align merchandising with overall brand strategies.
• Act as the resident merchandising expert for TikTok Shop, delivering training sessions and sharing best practices to uplift organizational standards.

Qualifications

• At least 3 years of relevant experience in ecommerce merchandising or related roles.
• Familiarity with e-commerce platforms such as TikTok Shop, Amazon, or Shopify, with preference for TikTok Shop knowledge.
• Bachelor's degree in Marketing, Business, Communications, or another relevant discipline.
• Exceptional organizational skills, sharp attention to detail, and strong analytical abilities.
• Excellent communication and collaboration skills.
• Proven capability to transition from execution-focused tasks to strategy development using analytics to target high-impact opportunities.