Assistant Manager - Marketing Communications

About the company

Godrej Industries Group reaches more than 1.1 billion consumers worldwide through businesses with leadership positions in consumer products, real estate, agriculture, financial services, and chemicals. The Chemicals Division is one of the group’s longest-standing businesses, with a strong legacy in the chemical sector and a focus on sustainable solutions across oleochemicals, derivatives, and surfactants.

Role overview

This position is responsible for leading marketing communications and digital marketing initiatives for Godrej Chemicals. The role is aimed at strengthening brand visibility, engaging target audiences, and supporting business growth through content-led communication, event execution, and digital campaign management.

Key responsibilities

• Own and coordinate marketing communication activities for the chemicals business, including product launches, promotional programs, customer engagement events, and related activities.
• Build, run, and improve digital campaigns across channels such as LinkedIn, Google Ads, and sector-specific platforms to increase visibility and generate leads.
• Manage social media calendars and content publishing to keep the brand presence steady and relevant.
• Update and refine the company website so that campaigns, product information, user experience, and SEO remain current and effective.
• Track incoming leads from marketing campaigns, ensure prompt follow-up and nurturing, and pass qualified leads to sales while analyzing conversion quality.
• Create and maintain marketing content for campaigns, sales enablement, pre-sales support, emailers, newsletters, datasheets, proposal templates, brochures, case studies, technical presentations, and success stories.
• Keep all communication aligned with brand standards and compliance needs while making technical information easier to understand.
• Carry out market research to evaluate current plans and improve product or campaign strategy.
• Develop communication plans that support overall business objectives and brand direction.
• Produce visual assets for print and digital use, including brochures, flyers, banners, infographics, and social media creatives.
• Work closely with sales teams and customers to stay updated on competition, market changes, and industry trends.
• Monitor KPIs such as website traffic, lead volume, conversion rates, and campaign ROI, and adjust plans based on results and market developments.

Tools and technical exposure

The role involves working with CRM systems, email marketing platforms, design applications such as Adobe Illustrator, CorelDRAW, and Canva, and digital marketing tools like Google Analytics, Google Ads, SEMrush, HubSpot, and Hootsuite.

Required capabilities

The ideal candidate should bring solid experience in digital marketing, marketing communications, content development, and graphic design, preferably within the B2B chemicals space. A strong grasp of SEO, excellent written and spoken communication, the ability to translate technical topics clearly, strong project management skills, collaborative working style, and an analytical approach to decision-making are important.

Position details

Level: L1
Designation: Assistant Manager / Sr. Executive
Experience range: 4 to 7 years
Relevant background: Digital marketing, marketing communications, content creation, and event management

Benefits and wellbeing

The organization offers family and caregiver support, including childcare benefits for birthing, commissioning, and adoptive parents, as well as partners. Primary caregivers receive 6 months of paid leave with flexible return-to-work options, while secondary caregivers receive 2 months of paid leave. There is also caregiver travel support for primary caregivers traveling with a caregiver and children under one year old.

Additional support includes coverage for childbirth and fertility treatment, a gender-neutral anti-harassment policy, same-sex partner benefits equivalent to married spouses, coverage for gender reassignment surgery and hormone replacement therapy, community partnerships and advocacy, and support for persons with disabilities.

Health and wellness benefits include comprehensive health insurance and accident coverage for employees and their families with top-up options, elder care support, preventive healthcare, OPD coverage for vaccinations, dental, vision, and similar needs, uncapped sick leave, flexible work arrangements including remote and part-time options, and mental wellness resources and counselling.

Recognition programs are also provided for individual, team, and business achievements through digital and offline platforms.

Equal opportunity statement

The employer emphasizes an inclusive culture and equal opportunity hiring. Candidates are considered on merit, and discrimination is not tolerated on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status.