Assistant Manager / Manager - PR (Luxury Fashion, Beauty, Lifestyle)

Job Overview

Gusto Collective Singapore is looking for a proactive and enthusiastic Assistant Manager or Manager to join their team. This role demands a highly motivated individual who thrives in fast-paced and collaborative agency settings, managing and mentoring teams while handling a portfolio of prestigious international clients in fashion, luxury, lifestyle, beauty, and hospitality sectors.

Key Responsibilities

• Lead account teams and steer integrated communication campaigns leveraging traditional, social, and digital channels effectively.
• Serve as the primary client liaison, providing consistent consultancy and managing daily client relations to align with market objectives and metrics.
• Devise, develop, and implement strategic 360-degree communication plans with clear, measurable goals.
• Formulate media pitching strategies, craft compelling stories for various outlets, guide spokespersons, manage crises, and oversee sample handling for fashion accounts.
• Create innovative social media strategies, collaborate with influencers/content creators, and lead content production to deliver impactful social campaigns.
• Produce and maintain key messaging across marketing materials including press releases, social media briefs, media kits, bios, and website content ensuring accuracy and brand consistency.
• Partner with events teams to conceptualize and execute events tailored to client briefs, including flow and resource planning.
• Handle new business inquiries including proposal development, feasibility reviews, and assembling suitable teams, while spearheading growth initiatives.
• Establish and nurture relationships with key external stakeholders such as media, influencers, clients, and industry partners.
• Act as a mentor and direct manager to junior staff, providing guidance, feedback, and career development support within the organization.

Candidate Requirements

• Possess a diploma or bachelor's degree in a relevant discipline from a recognized institution.
• Bring 4 to 6 years of related experience in communications and/or PR, preferably with agency background and proven client success.
• Have solid knowledge of current global and industry trends in fashion, beauty, luxury, and lifestyle markets.
• Demonstrate the ability to juggle multiple projects in a deadline-driven environment effectively.
• Exhibit strong leadership qualities capable of driving projects and managing teams with motivation and empowerment.
• Display excellent team management and interpersonal skills.
• Understand and execute client needs efficiently with resourcefulness and initiative.
• Possess sharp analytical skills to anticipate client expectations and provide strategic direction.
• Be flexible, enthusiastic, determined, and able to perform well under pressure.
• Have strong organizational capabilities and an exceptional eye for detail in communication and documentation.

Benefits and Work Environment

• Opportunity to develop and diversify your professional skills through varied challenges and responsibilities.
• Engagement with a vibrant portfolio of internationally renowned brands.
• Participation in a broad array of brand experiences and live events.
• A supportive, collaborative, and fun workplace culture that fosters creativity and growth.