Assistant Manager, Brand Marketing - Southeast Asia

About the Role

PUMA is seeking an Assistant Manager of Brand Marketing to spearhead lifestyle marketing initiatives across Southeast Asia and Singapore. This position oversees both Direct-to-Consumer and Wholesale channels, driving brand positioning, messaging, and consumer engagement. The role demands managing comprehensive 360° marketing campaigns, budget oversight, and coordinating cross-functional teams to maximize brand performance through all consumer touchpoints.

Key Responsibilities

• Oversee the marketing calendar, setting major milestones to execute brand strategies and related KPIs, ensuring clear communication and alignment with stakeholders.
• Develop and implement integrated marketing strategies across the SEA region, including paid media, partnerships, promotions, CRM, retail activations, and brand initiatives consistent with overall brand direction.
• Manage the brand marketing budget, ensuring disciplined expenditure with strong ROI focus.
• Collaborate with commercial and retail partners to create communications supporting product sell-through and enhancing brand visibility with wholesale and trade partners.
• Plan and execute consumer-facing events that align with brand guidelines and objectives, delivering cohesive brand experiences.
• Oversee marketing projects and campaigns to ensure they meet strategic goals, timelines, and quality expectations.
• Evaluate campaign effectiveness and provide insights and recommendations to senior marketing leadership for continual improvement.

Candidate Profile

• Possess a Bachelor's degree in Marketing, Communications, or related field.
• Bring at least five years of experience in brand management, consumer marketing, or sectors like fashion, sports, or creative agencies.
• Have comprehensive knowledge of sneaker and streetwear culture, youth trends, and lifestyle landscape pertinent to SEA markets.
• Demonstrate strong project leadership skills, timeline management, and ability to work collaboratively across functions.
• Proficient in Microsoft Word, PowerPoint, and Excel.
• Fluent in English and local SEA languages.

Company Commitment

PUMA is committed to diversity and inclusion, ensuring equal opportunities regardless of race, color, religion, sex, gender identity or expression, sexual orientation, age, or disability. The recruitment process involves real human decision-making, with no automated or AI-driven hiring decisions, fostering a fair and transparent environment.

About PUMA

PUMA is an international sports brand specializing in footwear, apparel, and accessories designed for athletes and active individuals. The PUMA Group includes brands such as PUMA, Cobra Golf, and stichd, operating in over 120 countries with approximately 22,000 employees worldwide.