Assistant Customer Marketing Manager - China & Hong Kong (12-Month Maternity Cover)

Overview

We are seeking an Assistant Customer Marketing Manager dedicated to the China and Hong Kong markets for a 12-month maternity cover. This role is integral to executing the marketing strategy aimed at boosting sales, market share, brand awareness, and customer engagement within these regions.

Key Responsibilities

• Assist in shaping and rolling out 3-year strategic and annual marketing plans.
• Support the execution of consumer and customer marketing activities, focusing on social media and livestreaming platforms.
• Manage campaigns in collaboration with agencies, with expertise in platforms such as Little Red Book, Douyin, Facebook, and Instagram.
• Prepare monthly reports analyzing marketing performance, insights, and suggesting improvements.
• Contribute to developing agency briefs, campaign delivery, and marketing materials.
• Help oversee the China and Hong Kong product portfolio alongside supporting innovation initiatives.
• Coordinate product innovation efforts, including workshops, consumer research, document management, packaging briefs, and follow-up tasks.
• Maintain and update website content for regional platforms.
• Support product packaging revisions and information needs for bonded warehouses and testing.
• Track competitor activities, new product releases, and customer feedback, sharing findings within the China team.
• Collaborate with sales to facilitate new product launches, expand distribution channels, promotional campaigns, presentations, and training resources.
• Ensure up-to-date product filing for bonded warehouse compliance.

Required Qualifications and Experience

• Fluent in both Mandarin and English, both spoken and written.
• Proficiency in Cantonese and ability to read and write Traditional Chinese.
• A tertiary qualification, preferably in Marketing or International Business.
• A minimum of two years’ experience in brand or marketing roles.
• Minimum two years’ experience in Cross-Border E-Commerce (CBEC).
• Strong computer skills, including Microsoft Excel, PowerPoint, and Word.

Preferred Attributes

• Background in FMCG and/or Pharmacy sectors.
• Project Management experience.
• Expertise in digital marketing across cross-border and social media channels.
• Experience marketing or selling in the Hong Kong market.
• Proactive, resourceful, and results-driven personality.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Strong communication and data analytical abilities.

About Vitaco

Vitaco Health is Australasia’s swiftly expanding sports and nutrition company, boasting leading brands such as Musashi, Nutra-Life, Healtheries and Athena. Driven by our vision of Empowering Healthier Lives, we experience consistent double-digit growth year-on-year, fueled by a talented team of over 650 employees across New Zealand and Australia. Recognized as a 5-Star Employer of Choice for two consecutive years, we foster a people-centric and values-driven culture.

Why Join Us?

• Engage in a dynamic and supportive culture where you can make an immediate impact.
• Attractive salary offering paired with flexible work-from-home possibilities and generous benefits.
• Access discounts on company products and health insurance options.
• Benefit from onsite amenities including a subsidized café and wellbeing programs.
• Receive health and wellness support like in-house naturopathic and nutritional advice plus Employee Assistance Programs.
• Enjoy work-life balance with perks such as a birthday day off.
• Join a team renowned for support, passion, and innovation.