Assistant Category Manager - Fruits & Vegetables

About GMG

GMG is a global well-being enterprise involved in retail, distribution, and manufacturing of a diverse portfolio of top international and home-grown brands spanning sports, everyday essentials, health and beauty products, properties, and logistics. Managed by the Baker family for over 45 years, GMG serves as a trusted partner for numerous leading brands in the well-being sector. Their operations cover the Middle East, North Africa, and Asia with more than 120 brands across 12 countries. Notable domestic brands include Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, alongside international names like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

Role Overview

The Assistant Category Manager is responsible for managing and enhancing the Fresh Fruits & Vegetables category by customizing product assortments, merchandising plans, and promotions according to store clusters and customer profiles. The role requires leveraging data analysis to boost category performance, scouting new product trends, and collaborating across multiple departments to ensure effective execution and growth.

Key Responsibilities

• Customize fruits and vegetables assortment based on store clusters, formats, and customer demographics.
• Create and maintain planograms, allocate space, and establish visual merchandising guidelines.
• Coordinate and manage promotional campaigns and leaflet scheduling.
• Identify emerging products, seasonal trends, and develop value-added offerings.
• Analyze sales data, margins, waste levels, stock availability, and SKU productivity to optimize category results.
• Collaborate closely with Buying, Operations, Marketing, Supply Chain, and store teams to drive robust execution.
• Conduct regular assessments of competitors and the broader market landscape.
• Assist in growing prepackaged, ready-to-eat, and private-label fruits & vegetables lines.