Area Sales Manager / Sales Supervisor – HORECA / Food Service

Overview

A rapidly growing global FMCG company is expanding in the Eastern Province of Saudi Arabia, particularly in Dammam, and is seeking a dynamic Area Sales Manager or Sales Supervisor to lead the HORECA and Food Service segment. This hands-on leadership position requires close engagement with customers and direct oversight of a regional sales team.

Key Responsibilities

• Take full ownership of sales outcomes within the HORECA and Food Service channels across Dammam and Eastern Province.
• Lead, mentor, and motivate a team of Sales Executives and field sales staff, ensuring optimal coverage, productivity, and KPI achievement.
• Foster enduring partnerships with major clients including hotels, restaurants, caterers, cafés, kitchens, distributors, and wholesalers.
• Expand market reach through effective distribution growth, improved product visibility, and volume enhancement driven by practical execution.
• Achieve monthly objectives encompassing volume, revenue, profit margins, and, when relevant, collection targets.
• Coordinate promotional campaigns, pricing strategies, and market initiatives with diligent follow-up to maximize impact.
• Generate reports detailing sales pipelines, planned routes, customer performance metrics, and competitor analysis.
• Collaborate closely with supply chain, marketing, and finance teams to maintain high service quality and customer satisfaction.

Candidate Profile

• Demonstrated experience in FMCG sales focusing on HORECA, Food Service, or On-Trade sectors.
• Proven leadership capabilities managing field sales teams with a track record of rapidly improving team performance.
• In-depth knowledge of the Eastern Province market, including Dammam, Khobar, Dhahran, and vicinity.
• Strong competencies in target setting, forecasting, route planning, and disciplined operational execution.
• Excellent negotiation and communication skills with the ability to influence and close sales.
• Possession of a valid driving license and readiness to spend considerable time in the field.

Why Join

• Be part of a global FMCG brand currently undergoing significant growth phases.
• This role offers substantial visibility and genuine accountability within an important sales channel.
• Opportunity to lead and develop a high-performing sales team while expanding market share in a key geographic area.