Area Sales Manager - Direct to Consumer (D2C)

About the Company

Established in 1995, Airtel is committed to delivering global connectivity and opening up boundless opportunities. Serving approximately 96% of India's population, Airtel supports advanced technologies such as 5G, IoT, IQ, and Airtel Black, while focusing on ecological sustainability.

Role Overview

The Area Sales Manager for D2C plays a vital role in driving business growth across assigned smaller circles by leading retail and broadband teams. This position is responsible for maximizing revenue, enhancing customer service quality, and fostering relationships with residential societies to establish Airtel as their preferred service provider.

Key Responsibilities

• Develop and implement strategic business plans aligning with company goals and market conditions.
• Drive growth with effective distribution and channel productivity to ensure broad market coverage and visibility of D2C products.
• Manage budgetary allocations to optimize resource use and meet financial targets.
• Enhance sales and distribution networks for stronger market presence.
• Oversee product portfolio management including pricing, packaging, and feature upgrades.
• Analyze store and zone data to understand trends, customer preferences, and competitive positioning.
• Supervise store operations ensuring profitability, customer satisfaction, and smooth issue resolution.
• Establish and maintain partnerships with residential welfare associations to promote Airtel services.
• Apply industry best practices to boost service efficiency and competitiveness.
• Resolve stakeholder conflicts expediently to maintain service excellence.
• Lead and mentor Territory and Store Managers, fostering their professional growth and development.
• Coordinate with zonal, circle, and central teams such as marketing, finance, and human resources to align efforts.

Qualifications and Experience

• Graduate degree (full-time) required; MBA from a Tier 1 or Tier 2 business school preferred.
• 6 to 8 years of relevant experience in sales, marketing, or service leadership roles within media, consumer electronics, telecommunications, or similar industries.

Skills and Competencies

• Strong expertise in sales and marketing methodologies.
• Experience building retail channels and managing service operations.
• Excellent problem-solving and analytical abilities.
• Effective communication skills, both written and verbal.
• Strong interpersonal skills and ability to collaborate across teams.
• Focused on achieving results in a multi-tasking environment.
• Customer-centric mindset with an enterprising attitude and high energy.

Organizational Reporting and Team Size

This role reports to the Circle Retail Head or D2C Head, managing directly 5 to 10 individual contributors including Territory and Store Managers.

Key Interactions

• Internal: Territory Managers, Store Managers, and cross-functional teams.
• External: Local cable operators and residential welfare associations.