Area Sales Executive - Kota

Role Overview

As an Area Sales Executive based in Kota, you will focus on expanding Bacardi’s presence within the off-trade retail sector. The position is integral to ensuring our product range is widely available, driving both primary and secondary sales, and strengthening partnerships with distributors and retail outlets. Your responsibilities include organizing activations, conducting brand advocacy sessions, and executing portfolio launches to maximize our reach and brand visibility in retail spaces.

Key Responsibilities

• Achieve core financial objectives such as Net Sales Value (NSV), gross margin, overhead optimization, profitability, return on investment, market share, collections, and trade receivables.
• Meet execution standards in store and align with customer and distributor partners for survey completions and excellence in execution.
• Establish and sustain robust, long-term customer and distributor relationships within the state, serving as their main Bacardi liaison.
• Implement price and promotional strategies, including annual price revisions, to optimize product mix and profitability.
• Contribute to territory channel and portfolio planning by sharing insights and supporting market-driven strategies.
• Maintain consistent communication with customers to gain product feedback, address operational queries, and suggest improvements.
• Craft both short-term and long-term sales strategies anchored by consumer insights and budget management.

Requirements

• Background in sales within the beverages, FMCG, or alcoholic beverages industry (Drinks and Lifestyle category experience is a plus).
• Demonstrated expertise in developing effective channel strategies to grow brand and product presence.
• Exceptional written and verbal communication abilities.
• Strong networking and relationship-building skills with key accounts.
• Negotiation prowess and hands-on experience in field/on-premises sales environments.

Personal and Leadership Traits

• Self-driven, results-oriented, and passionate about achieving targets and continual improvement.
• Proven resilience and a capacity to thrive under pressure, delivering results even in first-time or challenging situations.
• Ability to forge positive first impressions and convert them into valuable client relationships.
• Strategic thinker with an entrepreneurial mindset, always seeking new approaches for better results.
• Embraces Bacardi’s values of belonging, self-awareness, people agility, results agility, mental agility, and adaptability to change.

Perks & Benefits

• Competitive compensation aligned to individual and company performance.
• Paid time off, including holidays and additional leave for volunteering.
• Retirement and pension schemes.
• Comprehensive health coverage (medical, critical illness, life insurance).
• Employee assistance and support programs.
• Inclusive, family-friendly leave policies.
• Additional benefits may vary by location, employment type, and role; some perks may involve employee contributions or be fully subsidized.

Additional Information

This vacancy is filled through direct applications only. Agency-submitted CVs will not be considered, nor will any agency fees be paid for unsolicited referrals. Bacardi is dedicated to maintaining a diverse, equitable, and inclusive workplace and does not tolerate discrimination based on identity or legally protected characteristics. Some perks and benefits are location and role dependent and subject to change, with specifics outlined during the hiring process. U.S. applicants are afforded equal employment rights by law.