Area Retail Associate Haryana (Third Party)

Role overview

The Area Retail Associate supports the Area Sales Manager by helping maintain strong execution, brand standards, and sales results across several PUMA shop-in-shop locations in a defined territory. The position connects store teams with regional leadership to improve store operations, execution quality, training, and adherence to company standards.

Reporting line

This position reports to the Manager Sales MBO (Upper North).

Key responsibilities

• Provide hands-on support to multiple shop-in-shop locations with routine operational needs.
• Monitor store-level KPIs and help store teams work toward sales goals through better selling behavior and customer service.
• Review store performance and share actionable observations with the Area Sales Manager.
• Make sure visual merchandising standards are followed consistently across all assigned locations.
• Coordinate with the visual merchandising team for seasonal rollouts, campaigns, and new product introductions.
• Check display execution and prepare corrective actions where standards are not met.
• Support replenishment, stock counts, and shrinkage control across stores.
• Identify fast-moving and slow-moving products and help balance inventory between locations.
• Flag stock shortages and inventory mismatches to the Area Manager.
• Conduct on-the-job training for new and existing retail associates.
• Reinforce product knowledge, selling techniques, and customer service expectations.
• Assist with coaching and performance improvement for shop-in-shop staff.

Performance measures

• Net sales performance
• Brand ranking at shop-in-shop doors
• Brand desirability, store hygiene, and store operations
• Training scores and product knowledge
• Expansion of existing space allocation
• New placements in premium doors

Working relationships

• Internal stakeholders: PUMA corporate teams, merchandising/trading, projects, training, and HR
• External stakeholders: shop-in-shop distributor teams, store or shop-in-shop owners, and department or floor managers

Eligibility and work style

This is a field-based position that requires regular travel across assigned stores on a daily or weekly basis. The role also calls for flexible working hours, including weekends and peak retail periods. The ideal candidate should have 2 to 5 years of retail operations experience. Experience with multi-store, shop-in-shop, large-format retail, or supervisory retail responsibilities will be considered an advantage.

Education

A graduate degree is preferred, especially in Business, Retail, or Marketing.

Additional information

PUMA’s guiding values emphasize performance, energy, team spirit, and individuality. The company welcomes applicants of all genders and offers equal opportunity to every candidate. PUMA states that it does not tolerate harassment or discrimination of any kind and extends opportunity without regard to race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability.

PUMA Group has more than 21,000 employees in over 120 countries. Its portfolio includes the PUMA brand, Cobra Golf, and stichd, and the company is headquartered in Herzogenaurach, Germany.