Assistant Store Manager

About the Role

This position is with PUMA Group in Ellesmere Port, England, United Kingdom. The brand looks for people who reflect its Speed & Spirit mindset: being driven in performance, vibrant in sporting heritage, united in team culture, and authentic in the way they bring their talent to work.

Applications are open to all genders. The hiring process is straightforward: candidates are invited to submit their application online by following the provided steps.

Key Responsibilities

• Drive the store toward or beyond targets for sales, KPIs, and profitability.
• Deliver a consistently strong customer experience that matches PUMA's brand standards.
• Help recruit staff, prevent manpower gaps, and build a capable team through training and development.
• Keep team members accountable through coaching, productivity discussions, recognition, and performance-related actions.
• Support the Store Manager with performance appraisal preparation and share timely, constructive feedback based on daily observation.
• Spend around 90% of working time on the shop floor, supporting customers and coaching employees.
• Oversee daily store activity and overall store performance, including participation in store openings and closures; travel may be needed.
• Take part in Store Manager meetings and off-site training sessions when required.
• Handle POS transactions accurately, including sales, exchanges, discounts, and refunds, while keeping system access aligned with retail policies and procedures.
• Review store performance using controllable KPIs such as CR, UPT, and ATV, and guide the team accordingly.
• Manage payroll and scheduling to support both profitability and service standards.
• Ensure training programs are completed and are effective.
• Monitor loss prevention efforts and operational compliance.
• Oversee inventory control, including stock counts and shrink targets.
• Follow all policies, procedures, core operational requirements, and key accountabilities.
• Maintain a safe, compliant environment for both employees and customers.

Requirements

• At least 3 years of experience in a retail setting.
• At least 1 year of experience in a managerial or senior retail position.
• Strong skills in sales performance, profitability management, and KPI tracking.
• Ability to analyze customer profiles, buying patterns, and store performance.
• Experience with appraisals, coaching, and team development.
• Clear communication and leadership skills for managing store teams.
• Knowledge of payroll, scheduling, inventory management, and loss prevention.
• Willingness to work beyond standard hours, including evenings, weekends, holidays, and overtime.
• Ability to remain active on foot for extended periods and use speaking, hearing, near/far vision, depth perception, and field of vision effectively.

Equality Statement

PUMA is an equal opportunity employer and considers applicants regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Harassment and discrimination are not tolerated.

Company Overview

PUMA Group employs more than 21,000 people across 120+ countries. Its portfolio includes the PUMA brand, Cobra Golf, and stichd, and the company is headquartered in Herzogenaurach, Germany.