Arabic Marketing Specialist (Saudi Nationals Only)

About TGP International

TGP International is a hospitality consultancy headquartered in London and Dubai, known for creating and managing award-winning food & beverage and retail brands. We collaborate with passionate entrepreneurs and clients to realize their visions through concept development, interior and graphic design, branding, franchising, advisory, operations, and project management. Our portfolio includes prestigious clients such as Dubai Expo 2020, Marriott, Hilton, Waldorf Astoria, Harrods, Sushi Samba, Nakheel Malls, Selfridges, Time Out Market, Cop28, Neom, and Al Mamlaka Social Dining.

Role Overview

We are seeking a Marketing Specialist fluent in Arabic and English to lead client marketing initiatives, primarily in the hospitality sector, including partnerships with entities such as the Ministry of Culture, IHG, and Al Mamlaka Social Dining. This position involves creating and executing comprehensive marketing and social media strategies, overseeing new restaurant launches, and managing multiple client projects simultaneously.

Key Responsibilities

• Develop detailed marketing strategies, encompassing brand positioning, situational analysis, digital communications, media planning, KPI setting, timelines, and budgeting.
• Create social media strategies involving tone, content themes, messaging, creative development, channel selection, paid advertising plans, and performance objectives.
• Plan and execute phased strategies for new restaurant launches including pre-launch, launch, and post-launch activities with associated marketing calendars and activations.
• Collaborate closely with the Consumer Marketing Director and Chief Marketing Officer/Partner to meet project goals.
• Implement and oversee marketing activities including social media management, event coordination, activations, and partnership development.
• Supervise website development tasks and coordinate with developers when necessary.
• Manage photography and video production by preparing briefs and overseeing executions.
• Handle influencer relationships, including negotiations and campaign coordination.
• Identify and propose brand-aligned partnership opportunities.
• Maintain brand consistency across all customer interaction points.
• Produce bilingual copywriting in Arabic and English.
• Manage client brand communication channels and monitor project revenue and customer traffic.
• Oversee marketing budgets with commercial responsibility.
• Support and train direct reports, ensuring deadlines are met and performance is optimized.
• Regularly track, measure, and report marketing campaign performance through weekly and monthly reports.

Candidate Requirements

• Minimum eight years of marketing experience.
• Fluency in Arabic and English essential.
• Must be based in Cairo or able to commit to a full-time position in Cairo.
• Extensive knowledge of hospitality marketing, especially within GCC markets.
• Strong grasp of marketing disciplines and budget management.
• Bachelor’s or Master’s degree in marketing or a related field.
• Demonstrated expertise in digital marketing and B2C brand promotion.
• Proficient with tools such as Canva and Microsoft Office.

Employee Benefits

• Five-day workweek: Monday to Friday schedule.
• Hybrid work model with three days onsite and two days remote.
• Incentive program offering up to 10% commission, split equally between referrals and successful deals.
• 22 days of paid annual leave excluding weekends.
• Additional one-week remote work allowance from your home country per year, combinable with two weeks of annual leave.
• Professional growth supported by structured coaching and mentoring.
• Annual company-wide gathering uniting all offices globally.
• Employee recognition schemes to celebrate outstanding performance.