Social Media Executive - Riyadh (Saudi National Only)

About TGP International

TGP International is a hospitality consultancy headquartered in London and Dubai, specializing in designing and building award-winning food & beverage and retail brands for esteemed clients. They collaborate with passionate brands and entrepreneurs to realize their long-term visions through concept development, creative interior and graphic design, franchising, advisory and operational services, along with project management. Notable clients include Dubai Expo 2020, Marriott, Hilton, Waldorf Astoria, Harrods, and more.

Role Overview

The company seeks a Social Media Executive to lead content planning and management for their client marketing projects within the F&B sector. This role involves strategizing and executing social media marketing campaigns in partnership with developers, hotels, and restaurants.

Key Responsibilities

• Developing and scheduling social media calendars across platforms such as Instagram, Facebook, LinkedIn, and TikTok.
• Creating in-house content including reels and TikTok videos.
• Capturing on-site content by visiting venues.
• Proposing strategies to expand community engagement and boost footfall and reservations.
• Increasing follower growth and engagement through planned initiatives.
• Managing community interactions to enhance visibility and connection.
• Writing photography briefs aligned with content needs and overseeing photoshoots.
• Coordinating quarterly video content with videographers.
• Designing and executing email marketing campaigns coherent with overall strategies.
• Growing customer databases through data collection and contests.
• Collaborating with operations to launch promotions and innovate products.
• Maintaining monthly promotion trackers and informing internal teams.
• Keeping marketing calendars and trackers updated.
• Attending internal brand meetings and preparing meeting minutes.
• Updating website content including menu changes.
• Managing influencer invitations and administrative tasks.
• Ensuring consistent company branding and tone across media channels.
• Performing additional duties as assigned.

Candidate Requirements

• Fluency in both Arabic and English.
• Strong knowledge of the local Saudi Arabian market.
• Prior marketing experience in hospitality is advantageous but not mandatory.
• Proven experience in content creation and social media management and growth.
• A keen interest in hospitality, food, leisure, and lifestyle trends.
• Possession of a relevant degree or equivalent practical experience.
• Self-motivated with strong organizational skills.
• Excellent verbal and written communication skills.
• Demonstrated background in digital marketing.
• Experience working with B2C brands.

Benefits and Working Conditions

• Five-day workweek from Monday to Friday.
• Hybrid working model with three days at the office and two days remote.
• Company incentive scheme offering up to 10% bonus: 5% for referrals and 5% for successful business closures.
• 22 paid annual leave days excluding weekends.
• Opportunity to work remotely from home country for one week annually, which can be combined with up to two consecutive weeks of annual leave.
• Access to coaching and mentoring programs for professional development.
• Annual global company events fostering team connection.
• Employee recognition programs celebrating exceptional achievements.