Appointment Setter (US Market) - B2B SaaS & Marketing Services

About SquadCX

SquadCX supports startups and growing enterprises in the US by scaling their marketing efforts without the need to hire full-time employees. We offer dedicated part-time and full-time marketing assistants who act as extensions of our clients' teams. Our assistants provide expertise in digital marketing, social media management, SEO, content marketing, email marketing, marketing operations, and virtual marketing support.

Role Summary

We seek an experienced Appointment Setter to arrange qualified sales meetings with key decision-makers across the United States. The role focuses on identifying prospects, engaging them through various outbound channels, qualifying leads, and scheduling appointments for our Business Development team. Exceptional communication skills and familiarity with US market sales are essential.

Primary Responsibilities

• Generate qualified meetings with founders, CEOs, marketing managers, and business owners in the US.
• Conduct effective outbound outreach through cold calls, email, SMS, and LinkedIn.
• Create and manage prospect lists using tools like LinkedIn Sales Navigator, Apollo, and ZoomInfo.
• Qualify leads based on company size, marketing requirements, and purchase intent using established frameworks.
• Set up sales meetings for Account Executives and follow up persistently until appointments are secured.
• Maintain accurate and up-to-date CRM records including lead status and activities.
• Achieve weekly and monthly appointment scheduling targets and collaborate with sales and marketing teams for campaign improvement.
• Handle objections professionally and nurture positive prospect relationships.

Target Customer Segments

• US startups
• SaaS companies
• E-commerce brands
• Marketing agencies
• Small to medium-sized businesses
• Professional service firms

Products to be Sold

• Part-Time Marketing Assistant offering 80 hours per month of dedicated remote marketing support.
• Full-Time Marketing Assistant providing 160 hours per month acting as an integral part of the client’s marketing team.

Required Skills and Experience

• At least 5 years’ experience in appointment setting, SDR, BDR, or inside sales roles.
• Proven experience selling B2B services to the US market.
• Excellent verbal and written English communication with strong American phone etiquette.
• Skilled in cold calling and proficient at email and LinkedIn outreach.
• Ability to qualify leads utilizing frameworks such as BANT or MEDDIC.
• Availability to work during US business hours.
• Highly motivated and goal-oriented approach.

Preferred Qualifications

• Experience selling marketing services or staffing solutions.
• Familiarity with outsourced teams or virtual assistant services.
• Basic knowledge of digital marketing principles.
• Experience selling SaaS or subscription services.
• Awareness of AI-driven sales tools.

Tools Utilized

• LinkedIn Sales Navigator
• Apollo.io and ZoomInfo for lead generation
• CRM platforms such as HubSpot or Zoho CRM
• Scheduling tools like Calendly
• Google Workspace and Microsoft Office
• Communication platforms including Slack
• AI tools like ChatGPT for sales prospecting

Performance Metrics

• Number of qualified appointments set monthly
• Prospect meeting attendance rates
• Volume of outbound calls completed
• Number of outreach emails sent
• Initiated LinkedIn conversations
• Response and lead conversion rates
• CRM data accuracy
• Contribution to sales pipeline growth

Ideal Candidate Profile

• Confident communicator with a neutral English accent.
• Active listener capable of identifying client pain points.
• Persistent in follow-ups without appearing aggressive.
• Organized and disciplined in managing follow-up schedules.
• Self-reliant and passionate about exceeding sales targets.

Compensation and Career Development

• Annual salary package of ₹1000000.
• Attractive monthly performance-based incentives.
• Additional rewards for surpassing appointment targets.
• Potential growth pathways into Business Development or Account Executive roles.

Why Work with SquadCX?

• Engage with dynamic US startups and businesses.
• Promote a high-demand, subscription-based marketing service.
• Enjoy a remote-first working environment.
• Opportunity for uncapped incentive earnings.
• Learn cutting-edge AI-powered sales and prospecting methodologies.
• Clear prospects for advancement into leadership and enterprise sales positions.