Agency Marketing Manager - AUNZ, Global Business Marketing at TikTok

About the Role

The Scaled Growth Agency Marketing team, part of Global Business Marketing (GBM) at TikTok, works closely with Independent Agency Sales to accelerate growth and retention within the managed agency portfolio. This position centers on agency expansion—helping agencies enhance their investment and revenue capacity on TikTok—and agency acquisition, which involves onboarding new agencies to TikTok's advertising ecosystem.

The successful candidate will create and implement targeted marketing strategies to boost agency growth, increase advertiser participation within existing agencies, and onboard new agencies with tailored training on TikTok advertising. Core tasks involve developing scalable engagement initiatives, delivering persona-driven educational content, positioning TikTok as a creative and performance-led platform, and supporting executive-level thought leadership efforts.

This position requires a high degree of cross-functional collaboration and will partner with teams in Sales, Marketing Solutions, Product Marketing, Product Management, and regional stakeholders to influence agency decision makers including media buyers, managing directors, and CEOs.

Key Responsibilities

• Develop and execute Book of Business penetration programs to increase advertiser activation by managed agencies on TikTok.
• Plan and implement major marketing campaigns and initiatives aimed at acquiring new agencies, ensuring alignment with global strategies.
• Organize TikTok-owned agency events such as Agency Day, Top Table, and Showtime featuring product deep-dives, case studies, and Agency Partner Manager engagement.
• Scale matchmaking and co-growth initiatives to facilitate introductions between agencies and advertisers.
• Foster executive engagement with agency senior leadership (Managing Directors, Heads of Media) and support Executive Councils for Tier 1 agencies, providing early access to product roadmaps and beta features.
• Collaborate closely with regional and global marketing teams, Marketing Solutions, and Agency Sales to tailor strategies, create educational materials, and build targeted engagement lists across markets.
• Define and measure success metrics to evaluate marketing impact in relation to agency expansion and revenue objectives.

Qualifications

Minimum Requirements:

• A minimum of 5 years of experience in B2B marketing, integrated marketing, growth marketing, or agency marketing.
• Proven ability to develop and implement marketing programs that foster growth, retention, and increased revenue in partnership with sales teams.
• Experience managing cross-functional marketing programs across Sales, Product Marketing, Enablement, and regional teams in dynamic global settings.
• Strong project management skills, effective stakeholder communication, and the ability to drive execution.
• Competence in leveraging data and business metrics for decision-making and evaluating marketing effectiveness on activation and revenue outcomes.

Preferred Experience:

• At least 5 years of experience within digital media, advertising, technology, or platform enterprises.
• Background working with or marketing to advertising agencies, media agencies, channel partners, or SMB sectors.
• In-depth knowledge of agency business models, media planning processes, and diverse stakeholder needs from practitioners to leadership.
• Familiarity with relevant industry organizations, trade associations, and key marketing events on a global scale.
• Expertise in designing educational and upskilling programs along with event strategies that deliver commercial impact.
• Comprehensive understanding of digital advertising platforms, performance marketing, measurement methodologies, and attribution trends.
• Adeptness at navigating ambiguity and evolving environments to develop programs from conceptualization through to execution.
• Awareness of artificial intelligence applications within advertising and marketing technology ecosystems.

About TikTok

TikTok is a premier destination for short-form mobile video content with a mission to inspire creativity and bring joy. Headquartered in Los Angeles and Singapore, TikTok operates globally with offices across New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Work With Us

TikTok fosters creativity by enabling authentic self-expression, discovery, and connection through innovative products and diverse, talented teams. We prioritize curiosity, humility, and impactful work in a fast-growing tech company. Embracing challenges as learning opportunities, we encourage a mindset of continuous innovation and resilience that drives meaningful breakthroughs for our employees and users worldwide.

Diversity & Inclusion

We are committed to cultivating an inclusive environment where all employees are valued for their unique skills, experiences, and perspectives. Our global platform and workplace reflect the diversity of the communities we serve, and we are passionate about promoting diverse voices and an inclusive culture.

Acknowledgment of Country

Respecting reconciliation, TikTok acknowledges the Traditional Custodians of the land across Australia and honors their connections to country, sea, and community. We pay tribute to elders past and present and recognize the enduring contributions of Aboriginal and Torres Strait Islander peoples.