Strategy and Operations Manager, Creative Product - London

About the Role

The Global Creative Planning (GCP) team forms a key part of TikTok's Global Monetization Product & Technology division, focusing on advancing global creative and content strategies to boost advertiser success through innovation. With a mission to drive growth in TikTok's advertising business, the team merges global strategic frameworks with localized execution and actionable regional insights. This includes scaling innovative solutions like the Tentpole Solution, TikTok One, and GenAI Symphony, championing data-led decision-making, and shaping the global narrative for TikTok's creative monetization approach.

We are seeking a Strategy and Operations Manager to strengthen our Global Creative Strategy and Operations team within the London office, closely supporting Creative Operations. This position suits individuals with a strong foundation in analytics backed by relevant academic qualifications and experience in data-focused roles related to strategy or operations.

Key Responsibilities

• Develop product growth strategies in collaboration with Operations teams, leveraging data insights to pinpoint priorities and gaps, and proposing actionable plans for implementation.
• Lead rigorous strategic planning, including operational performance reviews and progress tracking against regional objectives.
• Manage critical regional initiatives, ensuring cross-functional alignment and commitment among Operations stakeholders.
• Improve creative operations processes to increase efficiency and effectiveness.
• Assist in revenue oversight, budgeting, and resource allocation for Creative Marketing Operations within the region.
• Own the regional data analytics framework, ensuring data hygiene, responding to data queries, improving datasets, aligning metrics, and building dashboards in collaboration with Data Engineering teams.
• Create and govern reporting schedules for attainment, promoting accountability and clarity within Operations.
• Conduct detailed analysis of key advertisers, industry segments, or operational pods to support revenue growth objectives.
• Help quantify creative key performance indicators (KPIs) and identify improvement areas, providing data-driven guidance for strategic choices.
• Communicate insights effectively to both technical and non-technical audiences.
• Work closely with creative product marketing and operations colleagues, as well as management, to achieve team goals.
• Collaborate with other internal teams, including strategy and product divisions, to develop industry-specific creative playbooks for advertisers and sales forces.

Qualifications

• A Master's degree in an analytical discipline or equivalent undergraduate experience.
• At least three years of professional experience in strategy & operations, strategy consulting, or data analytics.
• Proficiency in SQL and other data analysis tools, with a proven ability to extract insights and use data to guide decisions.
• Preferred: Strong capabilities in managing multiple projects simultaneously in a dynamic, fast-paced environment.

About TikTok

TikTok is a premier global platform for short-form mobile video, committed to inspiring creativity and bringing joy. Headquartered in Los Angeles and Singapore, TikTok also operates offices worldwide including London, the role's location.

Why Join Us

TikTok fosters creativity at its core, enabling authentic self-expression and global connection. Our diverse and innovative teams collaborate to create significant value for our communities. We encourage curiosity, humility, resilience, and an "Always Day 1" mindset to drive continuous innovation and impact. Joining TikTok means becoming part of a rapidly growing tech company with limitless opportunities for growth.

Diversity & Inclusion

We are dedicated to cultivating an inclusive workplace where each employee's skills, experiences, and perspectives are respected and valued. Reflecting the broad global community we serve, TikTok prioritizes diverse voices and strives to build an environment that supports creativity and joy for all.