Admission Professional (BTL Marketing)

About the Role

Lovely Professional University is looking for a seasoned Admission Professional with expertise in Below-the-Line (BTL) marketing, student engagement, and enrollment management. The candidate will spearhead admission growth by implementing strategic field marketing campaigns, fostering partnerships, and converting leads effectively.

Job Responsibilities

• Design and implement BTL marketing initiatives aimed at attracting high-quality admission leads.
• Develop and maintain strong networks with schools, colleges, coaching centers, and education counselors.
• Coordinate seminars, career guidance workshops, roadshows, education fairs, and various outreach programs.
• Explore new markets and identify fresh opportunities for recruiting students.
• Monitor and manage leads throughout the admission pipeline ensuring efficient conversion rates.
• Work collaboratively with marketing, admissions, and academic departments to meet enrollment goals.
• Analyze the effectiveness of campaigns and produce regular performance reports and insights.
• Oversee vendor partnerships and manage field promotional activities.
• Establish and nurture relationships with key stakeholders within the education sector.

Candidate Profile

• Has 8 to 15 years of experience in admissions, student recruitment, BTL marketing, or educational outreach roles.
• Demonstrates a proven history of meeting or exceeding admission and lead generation targets.
• Possesses a well-established network across schools, colleges, educational consultants, and coaching institutes.
• Exhibits excellent communication, presentation, and stakeholder management capabilities.
• Capable of extensive travel and handling multiple outreach assignments efficiently.
• Adopts a data-driven mindset with strong analytical and organizational skills.

Preferred Qualifications

• Holds a Bachelor's or Master's degree in Marketing, Business Administration, Education, or related disciplines.
• Prior experience in higher education admission and student recruitment is highly advantageous.