Paid Media Manager

About the Role

This opportunity is offered through a partner organization seeking a skilled Paid Media Manager based in Canada. The ideal candidate will be responsible for developing and refining performant paid media strategies to enhance digital advertising efforts across prominent platforms.

As a Paid Media Manager, you will be instrumental in executing scalable campaigns, optimizing for better performance, and ensuring meaningful business results. This hands-on role involves managing ads on Meta Ads Manager and Google Ads, supplemented with advanced tracking and analytics technologies.

Key Responsibilities

• Design, launch, and manage paid advertising initiatives across Meta Ads Manager and Google Ads platforms.
• Continuously monitor campaign performance daily and adapt budgets, targeting, bidding strategies, placements, and creatives to maximize outcomes.
• Interpret campaign metrics to enhance cost per acquisition, return on ad spend, conversion effectiveness, and traffic quality.
• Oversee significant monthly ad budgets applying direct management within advertising tools.
• Identify and troubleshoot technical challenges related to attribution, tracking fidelity, and conversion measurement accuracy.
• Utilize tools such as GA4, Google Tag Manager, Meta Pixel, and Conversions API to ensure precise reporting and tracking.
• Implement comprehensive creative testing across varied audiences, messaging, placements, and bidding approaches to improve campaign impact.
• Stay current with platform updates, privacy requirements, and new best practices within paid media.
• Collaborate effectively with internal teams and clients by sharing insights, recommendations, and campaign strategy updates.
• Promote knowledge exchange and contribute to a collaborative, results-focused marketing environment.

Candidate Requirements

• Minimum of 5 years of direct experience managing paid media campaigns using Meta Ads Manager and Google Ads.
• Deep understanding of campaign optimization techniques, audience development, bidding strategies, attribution models, and conversion tracking processes.
• Hands-on knowledge and experience with GA4, Google Tag Manager, Meta Pixel, and Conversions API.
• Proven capability in managing large advertising budgets within platform interfaces.
• Strong analytical aptitude to convert complex campaign data into clear, actionable intelligence.
• Excellent communication skills, including confidence in presenting campaign results and strategies to clients and stakeholders.
• A proactive and inquisitive approach with a strong interest in testing, learning, and continuous performance improvement.
• Experience managing multiple client accounts in an agency environment is advantageous.
• Exposure to serving enterprise-scale or global brand clients is a plus.
• A background in consulting or entrepreneurial roles is considered beneficial.

Compensation and Benefits

• Competitive salary estimated between $100,000 and $150,000 annually, depending on experience and employment arrangement.
• Fully remote position available for candidates located within Canada.
• Performance-based bonuses are included.
• Flexible vacation policy to support work-life balance.
• Options to engage as either a company employee or an independent contractor.
• Access to work on campaigns for well-known brands with significant digital marketing impact.
• Growth opportunities within a rapidly expanding organization.
• Dynamic and collaborative work culture focused on innovation and measurable results.