Content & Social Media Executive

About the Position

City College Dublin is seeking a dedicated Content & Social Media Executive for a full-time permanent role based at multiple locations including Ashfield College in Dundrum and the City College Dublin Head Office in Dublin city center. The position offers an annual salary between €33,000 and €35,000 depending on experience.

Reporting directly to the Marketing Manager, this role involves crafting and executing compelling digital content and supporting marketing initiatives across the City Education Group, which includes Ashfield College and City College Dublin. The candidate will actively create and share authentic, engaging content on platforms such as Instagram, TikTok, YouTube, Facebook, and LinkedIn, aiming to showcase the vibrant community and activities of the campuses.

Primary Duties

• Collaborate with the Marketing Manager to design and apply social media and content strategies aligned with the organization's branding and goals.
• Produce, capture, edit, and distribute high-quality photos and videos that highlight everyday campus life, events, graduations, student achievements, and community stories.
• Foster strong relationships with students, faculty, and staff to ensure authentic and appealing content.
• Organize and maintain content calendars, ensuring steady and brand-consistent messaging across all channels.
• Analyze social media metrics to provide actionable insights and improve engagement and audience growth.
• Contribute to the development of brochures, newsletters, website content, and other marketing materials both digitally and in print.
• Assist in executing integrated marketing campaigns, public relations efforts, branding projects, and promotional activities.
• Remain informed about emerging social media trends, platform updates, and sector-specific opportunities within Irish education.
• Provide on-site marketing support during key events, including real-time and post-event content creation.

Required Qualifications and Skills

• A degree in Marketing, Communications, Media, Journalism, or a related field, or equivalent professional experience.
• Minimum of one year of experience in content creation, social media management, marketing, or communications.
• Proficient photography and videography capabilities, with experience using professional camera equipment to produce quality visual content independently.
• Skilled in editing software such as CapCut, Adobe Creative Suite, or comparable tools for creating engaging short-form content.
• Deep understanding of current social media trends, algorithms, and tactics that promote audience interaction.
• Familiarity with the Irish education sector and the ability to generate content that resonates with secondary students, their parents, and adult learners.
• Excellent organizational skills with the capacity to juggle several projects simultaneously.
• Highly dependable, self-motivated, and capable of working autonomously while maintaining effective communication with management.
• Willingness to work across various City Education Group sites and attend events as required.

Preferred Attributes

• Previous experience within education, youth organizations, or related sectors.
• Knowledge of paid social media advertising such as Meta Ads and TikTok Ads.
• Ownership or access to professional photography and videography gear is advantageous.
• Understanding of audience segmentation and digital marketing best practices.

Additional Information

Applicants should submit a CV, a cover letter, and a portfolio featuring samples of photography, videography, and social media content such as Reels, TikToks, or marketing campaigns. Applications lacking a creative portfolio will not be considered. Shortlisted candidates must provide professional references; employment offers are contingent upon satisfactory references.

City Education Group promotes equal opportunity employment and welcomes applicants from diverse backgrounds.

Note: This role does not offer employment permit sponsorship. Candidates must have unrestricted rights to work full-time in Ireland. Applicants requiring employment permit sponsorship will not be considered.