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Overview

We are seeking a skilled German-speaking Performance Copywriter to become part of a rapidly expanding remote performance marketing team. This team manages extensive advertising campaigns for prominent Direct-to-Consumer (D2C) brands. The role offers the chance to handle sizable media budgets, gain immediate actionable insights from performance data, and sharpen your copywriting expertise in a dynamic, data-driven environment.

Key Responsibilities

Craft high-conversion advertorials and extended sales content for health, beauty, and wellness D2C brands.
Investigate consumer behavior through customer reviews, forums, support requests, and campaign analytics to discover effective messaging angles.
Leverage AI-enhanced workflows to speed up content creation without sacrificing authenticity and persuasiveness.
Evaluate key performance indicators including CTR, CVR, and ROAS to fine-tune copy and creative efforts.
Create and test numerous creative variants swiftly and effectively.
Pinpoint underperforming aspects in campaigns and develop improved hooks, leads, angles, and offers.
Work closely with media buyers and creatives to amplify successful concepts.

Required Qualifications

Advanced proficiency in German language with excellent copywriting skills.
2 to 3+ years’ experience in direct response, conversion-focused, or performance copywriting.
Strong grasp of copywriting strategies, customer psychology, and conversion techniques.
Skilled in crafting compelling hooks, leads, mechanisms, proof points, objection rebuttals, and calls-to-action.
Self-motivated with outstanding time management and personal responsibility.
Ability to work productively and independently in a fully remote setting.
Interest in AI-driven tools and capability to enhance AI draft content into effective marketing copy.

Preferred Skills

Experience writing advertorial content for native ad platforms like Taboola or Outbrain.
Background in D2C, eCommerce, health, beauty, or supplement sectors.
Familiarity with Google Ads and performance marketing ecosystems.
Knowledge of media buying, conversion rate optimization (CRO), and creative testing workflows.

Success Indicators

Producing advertorials that reliably boost CTR, CVR, and ROAS metrics.
Rapidly rolling out new tests while maintaining quality.
Using performance analytics to continually enhance outcomes.
Adhering to deadlines and supporting a fast-paced experimentation culture.

Benefits and Compensation

Fully remote role offering total location flexibility.
Opportunity to work with an annual advertising budget exceeding €65 million.
Engagement with campaigns spanning over 40 D2C brands.
Company-sponsored workcations in luxurious villas.
Customizable benefits package tailored to personal needs.
Prospects for rapid career advancement.
Direct influence on campaign efficacy and corporate growth.
Collaborative, performance-oriented team environment.
Access to cutting-edge AI tools and sophisticated marketing technologies.
Competitive salary range from €40,000 to €55,000.
Permanent full-time employment contract.
25 days of paid vacation annually.
Initial probationary period lasting six months.
Strictly remote work mode.

Recruitment Process

Submission and preliminary evaluation of online application.
Paid trial task followed by a culture-fit interview.
Skills-targeted interview and concluding discussion with leadership.

Performance Copywriter - German Language (D2C Brands)