Performance Copywriter - German Language (D2C Brands)

Overview

We are seeking a skilled German-speaking Performance Copywriter to become part of a rapidly expanding remote performance marketing team. This team manages extensive advertising campaigns for prominent Direct-to-Consumer (D2C) brands. The role offers the chance to handle sizable media budgets, gain immediate actionable insights from performance data, and sharpen your copywriting expertise in a dynamic, data-driven environment.

Key Responsibilities

• Craft high-conversion advertorials and extended sales content for health, beauty, and wellness D2C brands.
• Investigate consumer behavior through customer reviews, forums, support requests, and campaign analytics to discover effective messaging angles.
• Leverage AI-enhanced workflows to speed up content creation without sacrificing authenticity and persuasiveness.
• Evaluate key performance indicators including CTR, CVR, and ROAS to fine-tune copy and creative efforts.
• Create and test numerous creative variants swiftly and effectively.
• Pinpoint underperforming aspects in campaigns and develop improved hooks, leads, angles, and offers.
• Work closely with media buyers and creatives to amplify successful concepts.

Required Qualifications

• Advanced proficiency in German language with excellent copywriting skills.
• 2 to 3+ years’ experience in direct response, conversion-focused, or performance copywriting.
• Strong grasp of copywriting strategies, customer psychology, and conversion techniques.
• Skilled in crafting compelling hooks, leads, mechanisms, proof points, objection rebuttals, and calls-to-action.
• Self-motivated with outstanding time management and personal responsibility.
• Ability to work productively and independently in a fully remote setting.
• Interest in AI-driven tools and capability to enhance AI draft content into effective marketing copy.

Preferred Skills

• Experience writing advertorial content for native ad platforms like Taboola or Outbrain.
• Background in D2C, eCommerce, health, beauty, or supplement sectors.
• Familiarity with Google Ads and performance marketing ecosystems.
• Knowledge of media buying, conversion rate optimization (CRO), and creative testing workflows.

Success Indicators

• Producing advertorials that reliably boost CTR, CVR, and ROAS metrics.
• Rapidly rolling out new tests while maintaining quality.
• Using performance analytics to continually enhance outcomes.
• Adhering to deadlines and supporting a fast-paced experimentation culture.

Benefits and Compensation

• Fully remote role offering total location flexibility.
• Opportunity to work with an annual advertising budget exceeding €65 million.
• Engagement with campaigns spanning over 40 D2C brands.
• Company-sponsored workcations in luxurious villas.
• Customizable benefits package tailored to personal needs.
• Prospects for rapid career advancement.
• Direct influence on campaign efficacy and corporate growth.
• Collaborative, performance-oriented team environment.
• Access to cutting-edge AI tools and sophisticated marketing technologies.
• Competitive salary range from €40,000 to €55,000.
• Permanent full-time employment contract.
• 25 days of paid vacation annually.
• Initial probationary period lasting six months.
• Strictly remote work mode.

Recruitment Process

• Submission and preliminary evaluation of online application.
• Paid trial task followed by a culture-fit interview.
• Skills-targeted interview and concluding discussion with leadership.