Category Manager

About Vinarchy

Vinarchy is a global leader that manages the entire wine supply chain from grape to glass, operating in Australia, New Zealand, Spain, Italy, South Africa, Chile, and the United States with an international workforce. Its portfolio boasts legendary brands like Jacob’s Creek, Hardys, and Campo Viejo, along with emerging labels such as Stoneleigh, Church Road, and Brancott Estate, helping redefine the wine category.

Role Overview

We are seeking a commercially savvy Category Manager to join our Auckland team. This pivotal role offers the chance to steer the evolution of the wine category alongside leading retailers by leveraging insights to drive growth, uncover opportunities, and influence shopper behavior.

Reporting directly to the Head of Category & Insights ANZ + Asia, you will collaborate closely with Retail Partners, Sales, Marketing, and Insights teams across New Zealand and Australia. The position requires ownership of your portfolio, combining strategic planning with hands-on execution in a dynamic and fast-moving setting.

Key Responsibilities

• Formulate and implement growth strategies for the wine category and its key segments.
• Lead comprehensive category reviews and strategic sessions with major retail customers.
• Analyze shopper behavior, scan data, and market trends to identify risks, opportunities, and evolving patterns.
• Convert analytical insights into clear, actionable commercial strategies.
• Collaborate with Sales teams to enhance customer engagement and joint business plans.
• Establish and maintain trusted advisory relationships with principal retail partners.
• Coordinate with Marketing and Brand teams to align category priorities with promotional campaigns.
• Drive decision-making processes through persuasive, data-driven storytelling.
• Effectively juggle immediate priorities with long-term planning demands.

Candidate Profile

• Demonstrated experience in Category Management within FMCG, liquor, or similar consumer goods sectors.
• Strong analytical skills with hands-on experience working with category, shopper, or scan datasets.
• Commercially astute with the ability to discern underlying drivers behind performance figures.
• Proven capability in managing and influencing diverse stakeholder groups.
• Confident presenter able to deliver insights and recommendations to both internal teams and external clients.
• Self-driven, able to thrive independently in a fast-paced environment.
• Excellent communication skills, adept at simplifying complex data for varied audiences.
• Experience engaging with major grocery or liquor retailers is highly advantageous.

Why Join Vinarchy

• Work for New Zealand’s leading wine company and represent iconic brands.
• Play a role in shaping a dynamic and changing category's future.
• Make a visible commercial impact by influencing key retail partners.
• Gain high exposure across New Zealand, Australia, and Asia.
• Enjoy autonomy and full ownership of your category portfolio.
• Be part of a collaborative and high-performing team culture.
• Opportunity to challenge conventional category approaches and drive innovation.
• Receive an annual wine allowance along with product benefits.
• Access career growth within a global organization.

Our Values

• Grow Together
• Integrity in Every Drop
• Own Your Impact
• Simplify to Amplify

Additional Information

Vinarchy is committed to fostering a diverse, dynamic, and inclusive workplace and is proud to be an equal opportunity employer. Candidates must provide proof of legal work rights and may undergo relevant pre-employment screening based on the role. Reasonable adjustments can be made during the recruitment process upon request.