B2B Growth & Marketing Lead

About Tuwe Bora

Tuwe Bora Ltd is an innovative circular textile enterprise based in Kitengela, Kenya. The company specializes in sustainable fashion, white-label manufacturing, textile waste recovery, upcycling, training, and emerging textile recycling solutions. Focused on African manufacturing and sustainability, Tuwe Bora seeks to expand its presence as a leading partner in circular textiles and sustainable manufacturing across Kenya and East Africa.

Position Overview

We are seeking a commercially oriented B2B Growth & Marketing Lead to spearhead and implement marketing initiatives that enhance our market visibility and generate qualified business prospects. This role requires synergy with the Business Development and leadership teams to support sales, foster customer acquisition, establish partnerships, and drive revenue growth. The position goes beyond social media management to encompass a strategic approach to marketing as a sales enabler.

Key Responsibilities

• Craft and implement the B2B marketing strategy to target fashion brands, corporates, hospitality sectors, manufacturers, and other priority customer groups.
• Drive generation of qualified leads and opportunities to support sales objectives.
• Create and manage marketing campaigns and content such as case studies, capability profiles, and success stories.
• Oversee digital marketing channels including LinkedIn, company website, and email marketing.
• Develop and maintain prospect and customer databases.
• Facilitate product launches, events, exhibitions, and collaborative partnership campaigns.
• Monitor and analyze marketing campaign effectiveness and lead generation impact on sales pipeline.
• Conduct background research on competitors, customers, and market trends to uncover opportunities.
• Work closely with sales teams to advance prospects through the sales funnel from awareness to qualified leads.
• Promote Tuwe Bora's sustainability and impact message in a professional and commercially appealing manner.

Success Metrics

• Volume of qualified B2B leads generated.
• Monetary value of sales pipeline attributed to marketing efforts.
• Conversion rate of marketing leads into sales opportunities.
• Revenue linked to marketing campaigns.
• Expansion of prospect and decision-maker contact lists.
• Increase in enquiries from website and marketing campaigns.
• Development of strategic partnerships and discovery of growth opportunities.
• Consistent and high-quality brand communication and market positioning.

Candidate Profile

• Degree or diploma in Marketing, Communications, Business, Digital Marketing, or related areas.
• Minimum of three years' experience in marketing, growth, B2B marketing, or business development support roles.
• Proven track record in generating leads and supporting revenue growth.
• Strong storytelling and content creation capabilities.
• Hands-on experience managing digital campaigns across platforms like LinkedIn, email, and websites.
• Solid knowledge of customer segmentation and marketing funnel dynamics.
• Understanding of sales pipelines and experience collaborating with sales teams.
• Analytical skills for assessing and reporting marketing outcomes.
• Excellent communication, organizational, and project-management abilities.
• Experience in sectors such as fashion, manufacturing, sustainability, hospitality, textiles, recycling, or circular economy is advantageous.

Desired Traits

• Commercially focused mindset
• Creative approach balanced with data-driven decision making
• Proactive, self-motivated, and capable of independent system building
• Passionate about sustainability and advancing African manufacturing
• Adept at translating ideas and impact into persuasive marketing propositions
• Results-oriented with a focus on measurable business growth

Why Work With Us?

Joining Tuwe Bora offers the opportunity to contribute meaningfully to the growth of a pioneering African circular textile company. This is a hands-on role with strategic influence, as you will build the demand-generation engine fundamental to our next development stage. Your work will intertwine sustainability, innovation, and impact across manufacturing and textiles.

Application Process

To apply, submit your CV along with a brief cover letter highlighting a successful marketing or growth campaign you managed and its results. Applications should be sent by August 20, 2026.