Digital Marketing and B2B Growth Executive

About Brightpath AI (BPAI)

BPAI is a software firm specializing in AI-driven B2B solutions that enhance customer operations, automate workflows, and boost productivity.

Role Overview

We seek a driven Digital Marketing & B2B Growth Executive with a focus on brand building, lead generation, and expanding our customer base. This full-time, hands-on position entails digital marketing, customer outreach, business development, and sales activities based in Bengaluru, requiring office presence.

Key Responsibilities

• Design and implement digital marketing campaigns targeted at business audiences.
• Enhance BPAI’s visibility on platforms like LinkedIn and other digital media.
• Create compelling content related to AI, automation, and business solutions.
• Identify and research prospective companies and customers.
• Generate leads via LinkedIn, emails, cold calling, campaigns, and networking.
• Engage with business owners and decision-makers directly.
• Identify customer needs and present suitable BPAI offerings.
• Arrange demonstrations, follow up with leads, and facilitate conversions into customers.
• Monitor lead generation, campaign effectiveness, and optimize accordingly.

Candidate Profile

• Exceptional communication, marketing, and sales abilities.
• Proven competence in attracting, engaging, and converting prospects.
• Confidence engaging with new individuals and business decision-makers.
• Innovative, energetic with a willingness to try novel marketing strategies.
• Strong target orientation with persistent follow-up and persuasion skills.
• Interest in AI, technology, digital marketing, and business expansion.
• Open to fresh graduates or candidates from any discipline.
• Experience in sales, marketing, business development, banking, insurance, real estate, telecom, retail, education, hospitality, or other client-facing fields is advantageous.

Why Work at BPAI?

• Engage in the dynamic AI and B2B technology industry.
• Gain practical experience in digital marketing, growth strategies, sales, and AI technologies.
• Interact directly with businesses and key decision-makers.
• Benefit from performance-linked incentives and promising career progression.
• Take responsibility and visibly influence business outcomes.

Additional Information

This role requires working from the Bengaluru office. Interested candidates who are creative, confident, commercially savvy, and effective in selling ideas are encouraged to apply.