Creator Partnership/Influencer Executive - Toys
Auckland, New Zealand · Full Time
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- Experience
- 1–2 yrs
- Salary
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- 1 వారం క్రితం
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Job description
About ZURU
ZURU is a dynamic and fast-growing company committed to revolutionizing industries through radical innovation and automation. Established in 2003 by the acclaimed entrepreneurs Nick and Mat Mowbray, ZURU has expanded to over 5,000 team members across 30+ countries. The company operates through three primary divisions: ZURU Toys, ZURU Tech, and ZURU Edge, offering globally recognized brands like Bunch O Balloons, Mini Brands, and MONDAY Haircare.
Role Overview
The Creator/Influencer Partnerships Executive is pivotal in spearheading influencer collaborations for ZURU Edge brands. This role focuses on fostering impactful partnerships with creators to enhance brand visibility, engagement, and sales through authentic content across platforms such as TikTok, Instagram, and YouTube.
Key Responsibilities
- Identify, evaluate, and onboard suitable creators aligned with brand and audience requirements, managing a diverse global network from micro to macro influencers.
- Negotiate partnerships including deliverables, usage rights, and contracts in coordination with legal and procurement teams.
- Develop creator-centric strategies translating brand briefs into actionable campaign plans with clear objectives and timelines.
- Guide creators on brand messaging and creative direction while supporting authentic content delivery for both organic and paid channels.
- Build and nurture lasting relationships with top-performing influencers, cultivating brand advocates worldwide.
- Monitor and engage with creator content to sustain collaborative partnerships.
- Track campaign metrics such as reach, engagement, and ROI, delivering insightful post-campaign analysis.
- Collaborate closely with the India-based influencer team to ensure timely campaign execution and performance.
- Stay informed on market trends, social platform algorithm changes, and competitor activities to optimize strategies.
- Coach and mentor the India-based influencer team by providing daily guidance, feedback, training sessions, and performance monitoring.
- Partner with Brand Marketing, Social Media, Content, and Paid Media teams to integrate and amplify creator content within broader brand campaigns.
Required Skills and Experience
- 1-2 years’ experience in influencer marketing, creator partnerships, or managing social media campaigns.
- Deep knowledge of TikTok, Instagram, YouTube, and emerging social media platforms.
- Proven multitasking skills managing various projects and stakeholders in a fast-paced setting.
- Strong negotiation, communication, and relationship-building capabilities.
- Analytical, data-driven approach with proficiency interpreting metrics and deriving actionable insights.
- Excellent organizational skills and attention to detail.
What ZURU Provides
- A culture that fosters personal and professional growth.
- Health benefit plans.
- Opportunities to engage globally within a high-performing, ambitious team.
- Competitive salary and remuneration packages.
- Workplace perks including fresh fruit, coffee, and a friendly work environment.