Business Development Manager (BDM)

Role overview

The Business Development Manager for home interiors is responsible for bringing in new customers, building strategic partnerships, and moving qualified prospects into the sales funnel.

Key responsibilities

• Build partnerships with builders, developers, and real estate firms.
• Plan and run marketing initiatives in housing societies and apartment communities.
• Create a referral ecosystem with architects, contractors, and property dealers.
• Execute BTL activities such as canopy camps, society activations, and exhibitions.
• Work closely with telecalling and field sales teams to increase lead generation.
• Coordinate customer meetings and arrange site visits.
• Pass qualified leads to the design team for further action.
• Track sales targets and conversion performance.
• Prepare and share daily, weekly, and monthly MIS reports.
• Study the local market and keep an eye on competitor activity.

Skills needed

This role calls for strong communication and negotiation skills, leadership ability, hands-on experience in field marketing and business development, basic working knowledge of CRM tools and MS Excel, and a customer-focused approach to relationship management.

Preferred background

Experience in home interiors, real estate, furniture, building materials, modular kitchens, or home decor is preferred. The ideal candidate should have 1 to 5 years of relevant experience.

Performance indicators

• Number of qualified leads generated each month
• Site visits scheduled
• Builder and architect tie-ups completed
• Sales conversion rate
• Revenue generated
• Customer satisfaction