Marketing Strategy Lead - Cardiorenal Portfolio

About Bayer

Bayer is a forward-thinking company committed to solving critical global challenges, aspiring to a future where "Health for all, Hunger for none" becomes a reality. Driven by passion, curiosity, and dedication, Bayer fosters an environment of continuous learning, diverse perspectives, innovative thinking, and impactful work.

Role Overview

The Marketing Strategy Lead for Bayer’s Cardiorenal pharmaceutical portfolio in Australia and New Zealand will play a pivotal role in steering business strategy and enhancing brand performance to benefit patients, healthcare providers, and the broader healthcare system. This position offers a chance to merge commercial excellence, innovation, and customer engagement by designing and executing powerful marketing strategies that stimulate growth and create added value.

Key Responsibilities

• Develop and implement marketing plans aligned with business goals and customer needs.
• Drive brand management including product launches, lifecycle strategies, and portfolio expansion.
• Leverage patient and customer insights to shape effective marketing initiatives.
• Identify market opportunities and foster innovative omni-channel engagement strategies.
• Collaborate cross-functionally to enhance commercial results and customer satisfaction.
• Lead integrated marketing campaigns from conceptualization to evaluation, ensuring content creation and performance analysis.
• Manage and optimize customer engagement efforts to increase market share and growth.
• Analyze market trends, competitor activities, and product performance to generate actionable insights.
• Develop forecasts, manage budgets and promotional spending to support sustainable growth.
• Build and maintain strong partnerships with local, regional, and global teams, championing agile practices.
• Contribute to the overall commercial strategy while embodying Bayer’s leadership values.

Required Experience and Skills

• At least 5 years in pharmaceutical sales and/or marketing with proven success.
• Experience crafting and executing customer-focused marketing approaches in pharmaceuticals.
• Strong commercial mindset including budgeting, forecasting, and P&L management.
• Sound understanding of omnichannel marketing and digital engagement techniques.
• Capacity to influence across complex organizational structures without direct authority.
• A commitment to innovation and leveraging AI to boost productivity and marketing effectiveness.
• Thorough knowledge of pharmaceutical commercialisation, market access, and regulatory frameworks.
• Excellent communication, stakeholder management, analytical, and problem-solving abilities.
• Capability to translate strategic plans into actionable and pragmatic tactics.
• Effective project management and prioritization skills, including product lifecycle exposure.
• Bachelor's degree or equivalent qualification.

Desired Attributes

• Experience leading diverse teams and influencing without formal authority.
• Deep understanding of pharmaceutical therapeutic areas.
• Familiarity with agile methodologies and matrix organizational structures.

Inclusion Commitment

Bayer values diversity, inclusion, and flexibility, encouraging applications from people of all backgrounds including First Nations communities and individuals with disabilities, with accommodations available on request.

Location and Division

This role is based in Pymble, New South Wales, Australia, within Bayer’s Pharmaceuticals division.