Marketing Executive

About the Role and Company

Join Effervescent Agency, a nationally recognised brand with a 5-star reputation, over 400 venue partners, and more than 2,000,000 generated for clients since 2022. This position is primarily Midlands-based with frequent travel for content creation days and occasional UK-wide trips.

Key Responsibilities

• Create and manage engaging content across Instagram, TikTok, Facebook, and LinkedIn platforms.
• Develop and maintain a dynamic content calendar that consistently reflects the Effervescent brand voice.
• Produce short-form video content such as Reels and TikToks featuring talent and venues.
• Plan, execute, and oversee Meta advertising campaigns aimed at venue acquisition and talent recruitment.
• Track ad performance metrics, optimise campaigns for effectiveness, and report on return on ad spend (ROAS).
• Manage advertising budgets and employ data-driven strategies to maximize campaign outcomes.
• Design and produce on-brand visual assets for social media, advertisements, and pitch materials.
• Maintain and develop the visual identity of Effervescent Agency to ensure brand consistency.
• Lead and own the overall marketing strategy aligned with company growth objectives.

Candidate Requirements

• Demonstrated experience in marketing, whether within an agency, in-house team, or freelancing.
• Strong proficiency with social media platforms including Instagram, TikTok, Facebook, and LinkedIn.
• Hands-on experience managing Meta Ads campaigns with clear accountability for results.
• Competency in graphic design with the ability to create polished visuals independently.
• Video editing skills specifically for creating engaging Reels and TikTok content.
• Must be aged 18 or older and possess a valid driver's license.
• A portfolio showcasing relevant work is mandatory for application.

Additional Information

The role requires frequent travel within the Midlands region and occasionally across the UK for content-related activities. The Marketing Executive will report directly to the Director. Compensation includes a base salary plus performance-based bonuses.