Territory Manager - Fans Division

About the Company

Usha International Ltd., part of the Shriram Group, is a leading Indian consumer durables company with a turnover exceeding Rs. 2400 crores, serving over 60 million customers across 60 countries.

Position Overview

We are hiring a Frontline Sales Person (FLSP) for the Fans Division to drive secondary and primary sales, enhance distribution networks, and meet sales goals within a designated region. Graduates are eligible; an MBA is preferred but not required.

Key Responsibilities

• Meet monthly and yearly sales objectives for the assigned territory.
• Promote primary and secondary sales through an extensive network of distributors and retailers.
• Boost market share by optimizing product assortment and distribution efficiency.
• Encourage repeat purchases and increase retailer productivity.
• Scout for new business prospects and broaden market reach.
• Appoint, train, and develop distributors, dealers, and retailers while fostering strong partnerships.
• Evaluate distributor performance and execute corrective steps as needed.
• Ensure smooth order processing, invoicing, and product delivery timeliness.
• Reduce distributor turnover and enhance channel performance.
• Coordinate and implement product launches, promotional events, trade schemes, and retail branding activities.
• Monitor competitor strategies including pricing, promotions, and launches.
• Work closely with the Trade Marketing team for point-of-sale materials and branding execution.
• Lead and support sales teams including LASMs, TPAs, and ISPs through coaching and performance monitoring.
• Maintain collection processes according to company policies.
• Make full use of Sales Force Automation tools for operational efficiency.
• Manage inventory levels and minimize ageing stock.
• Submit comprehensive sales reports on daily, weekly, and monthly bases.
• Resolve any distributor and retailer concerns swiftly.

Required Skills & Qualifications

• Experience in channel sales and distributor management.
• Strong knowledge of primary and secondary sales processes.
• Competence in dealer and retail sales development.
• Proven ability in territory sales and market development in consumer durables or electrical appliances.
• Expertise in business development and sales planning.
• Coordination with trade marketing and promotional activities.
• Effective team management and training skills.
• Excellent collection management and sales reporting capabilities.

Eligibility

Applicants must have completed a graduate degree; an MBA is advantageous but not mandatory.