Social Media Coordinator

About the Role

This position is exclusively available to current full-time annually paid employees within the Parks department. Operating under the Communications division of NYC Parks—which encompasses Press, Digital Media, Strategic Content, and Photo and Video units—the role involves managing the agency's public and internal communications, media relations, official social media platforms, and the Parks website.

Key Responsibilities

• Lead the creation and execution of social media content and campaigns with guidance from the Assistant Commissioner for Communications and the Director of Content Strategy, exercising considerable autonomy and judgment.
• Develop the visual style and produce quality multimedia content across several channels, ensuring integration with other written materials.
• Maintain and oversee the editorial calendar for social media postings.
• Ensure that content aligns with the agency's strategic goals and key messaging.
• Act as a representative for the Communications division in meetings with internal stakeholders and external partners.
• Coordinate social media initiatives with citywide priorities and efforts.

Location

Work is performed at the Arsenal in Manhattan.

Application Instructions

Applicants must apply through the official city jobs site using Job ID# 785325. Current employees should include their Employee Registration Number (ERN) on both cover letter and resume. Resumes must be submitted before the closing date of the job posting. References may be requested. Note that movements contrary to Civil Service Rules are prohibited.

Minimum Qualifications

• Bachelor’s degree from an accredited institution with two years of community-oriented work related to the role's duties; or
• High school diploma or equivalent with six years of relevant community work experience; or
• Equivalent combinations of education and experience, but candidates must have at least one year matching the bachelor's level experience requirement.

Preferred Skills and Credentials

• Education in Journalism, Communications, or related fields.
• Demonstrated success developing creative social media strategies and content for diverse, multilingual audiences.
• Strong writing, communicative, organizational, and administrative capabilities.
• Experience managing social media platforms, content creation, or digital strategy.
• Valid New York State driver’s license.

Residency Requirement

Employees with more than two years of city service must reside in New York City or surrounding counties including Nassau, Orange, Rockland, Suffolk, Putnam, or Westchester. All other employees must establish New York City residency within 90 days of employment.

Additional Information

The City of New York is dedicated to providing equal employment opportunities without discrimination or harassment based on legally protected characteristics such as sex, race, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.

Compensation

The salary range for this role is $62,868 to $97,593 annually.