Marketing Specialist

Position Overview

One Life Tourism, located in Business Bay, Dubai, is seeking an energetic and goal-driven Marketing Specialist. This role focuses on designing and implementing strategic marketing initiatives to boost brand visibility, generate high-quality leads, and propel business expansion within the tourism and travel sectors.

Key Responsibilities

• Develop strategic marketing plans aligned with organizational goals.
• Manage and deploy digital marketing campaigns across diverse online platforms.
• Oversee marketing for services including visa processing, travel packages, and tourism solutions.
• Maintain schedule of marketing campaigns, promotions, and seasonal events.
• Collaborate with social media teams, creative designers, and external partners to produce marketing assets.
• Handle paid advertising campaigns on Meta Ads, Google Ads, and similar platforms, ensuring optimization.
• Track campaign efficacy, analyze performance metrics, and suggest improvements for increased ROI.
• Formulate lead generation and customer acquisition strategies.
• Partner with sales to enhance lead quality and boost conversion rates.
• Conduct market analysis to monitor trends, competitor activity, and growth opportunities.
• Manage email marketing initiatives and customer engagement communications.
• Support website content updates, SEO efforts, and enhance online presence.
• Generate comprehensive marketing reports covering performance, leads, web traffic, and conversion statistics.
• Ensure brand messaging consistency throughout all marketing channels.

Candidate Requirements

• A bachelor's degree in Marketing, Business Administration, Communications, or a related discipline is required.
• Possess between 2 and 5 years of experience in marketing or digital marketing roles.
• Experience operating within the UAE market is advantageous.
• Familiarity with digital marketing platforms such as Meta Ads, Google Ads, SEO, and social media is essential.
• Demonstrated ability to manage marketing campaigns from inception to completion.
• Proficient in analyzing marketing data and producing detailed reports.
• Experience with tools like Google Analytics, Meta Business Suite, Canva, CRM, and email marketing software.
• Strong communication, organizational, and project coordination skills.
• Creative problem solver capable of generating innovative marketing concepts.
• Self-motivated with the ability to juggle multiple projects simultaneously.

Preferred Qualifications

• Background in tourism, travel, immigration, hospitality, or lead generation sectors.
• Understanding of customer acquisition approaches.
• Experience designing marketing funnels and conversion optimization tactics.
• Basic skills in graphic design and content development.
• Proven experience in managing marketing budgets and maximizing advertising efficiency.

Compensation and Benefits

• Monthly salary ranging from AED 6000 to AED 7000, commensurate with experience.
• Provision of employment visa.
• Medical insurance coverage.
• Annual leave as per UAE Labour Law.

Additional Information

Applicants are encouraged to submit their CVs alongside portfolios showcasing marketing campaigns, advertisements, or projects they have managed previously.

Working Conditions

• Location: Business Bay, Dubai, UAE
• Employment type: Full-time, on-site
• Working days: Monday to Saturday