Assistant Brand Manager

Role Overview

The Assistant Brand Manager will be responsible for implementing brand marketing plans aligned with overall brand strategy and business goals, primarily in the FMCG sector. This role demands collaboration across multiple teams and agencies to ensure effective campaign execution and product initiatives.

Core Duties

• Implement the yearly brand marketing plan aligned with strategic business objectives.
• Create and roll out consumer marketing activities informed by market research and consumer insights.
• Lead integrated marketing campaigns across digital and traditional platforms.
• Coordinate with creative, media, digital, and research partners to guarantee punctual and successful campaign delivery.
• Support new product development projects by collaborating with cross-functional departments.
• Design and manage media plans, monitor campaign outcomes, and evaluate ROI.
• Work together with Trade Marketing to enhance brand visibility and retail channel execution.
• Keep abreast of market trends, competitor strategies, and consumer behaviors to uncover growth prospects.
• Conduct routine market visits and review retail audit data to suggest practical improvements.
• Monitor brand performance metrics and marketing KPIs, delivering insights to guide business strategies.
• Maintain consistency in brand communication across all consumer touchpoints.
• Foster and sustain strong working relationships with external agencies and internal teams to achieve marketing goals.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, or related disciplines.
• Two to three years of experience in brand management within the FMCG industry.
• Skills in brand management, marketing planning, consumer insight analysis, campaign leadership, market research, digital marketing, media planning, project management, retail execution, and data analysis.
• Proficient in PowerPoint and analytical tools.
• Fluent in English and Arabic.