Vice President of E-commerce

Position Overview

The Vice President of E-Commerce leads the development and execution of the company's comprehensive e-commerce strategy. This senior leadership role is responsible for overseeing all facets of the online business including digital channel management, platform development, merchandising, marketing efforts, customer experience, and the overall growth of the e-commerce ecosystem. The goal is to consistently drive the expansion of the online business while strengthening brand presence, increasing user engagement, and maximizing profitability.

Key Responsibilities

• Develop corporate e-commerce strategies, annual business plans, and management frameworks aligned with overall company objectives.
• Manage platform operations across corporate websites, e-commerce sites, and mobile apps, focusing on user experience improvements, traffic growth, conversion optimization, and stable performance.
• Drive online sales growth by expanding domestic and international channels, entering new markets, and refining marketing and promotional tactics.
• Oversee product and category management strategies including assortment optimization, pricing, promotions, and inventory turnover improvement.
• Create and implement digital marketing initiatives encompassing SEO, SEM, social media, content marketing, and user loyalty programs to boost brand visibility and customer acquisition.
• Enhance customer experience by developing management systems, streamlining the customer journey, managing service quality, and increasing retention and repurchase rates.
• Lead data-driven operations through analytics platforms, forecasting models, and AI/BI tools to improve business decision-making and automate processes.
• Collaborate closely with supply chain, logistics, and fulfillment teams to optimize order processing, inventory management, and delivery efficiency.
• Coordinate cross-functionally with departments including marketing, sales, product, technology, finance, customer service, and legal to implement priority projects and support digital transformation.
• Build and develop a high-performing e-commerce organization with talent management, performance evaluation, professional development, and fostering a culture of innovation.

Job Requirements

• Bachelor's degree or higher in Marketing, E-commerce, Business Administration, Economics, Information Management, or related disciplines. MBA or relevant master's degree preferred.
• Minimum 25 years of experience in e-commerce, digital marketing, online operations, or business management.
• At least 15 years managing large teams and holding senior leadership roles within major e-commerce platforms or internet enterprises.
• Experience with omnichannel operations, digital transformation, international e-commerce, and cross-border business is advantageous.
• Preferred industry backgrounds include retail, consumer goods, internet services, SaaS, or enterprise service sectors.

Core Skills and Competencies

• E-commerce operations management
• Digital marketing expertise
• User acquisition and growth strategies
• Product merchandising and category management
• Business and data analysis
• Strategic corporate planning and financial oversight
• Cross-functional leadership and collaboration
• Talent development and team leadership