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About Us

Piazza Castello is a distinguished Italian luxury fashion label renowned for its exquisite collections crafted from cashmere, silk, leather, and seasonal ready-to-wear pieces. Focusing on exceptional craftsmanship, timeless design, and understated elegance, the brand delivers products that emphasize quality and refined detail.

Role Overview

As our presence expands in retail, e-commerce, and digital sectors, we are seeking a creative and commercially savvy Digital Marketing Executive. This role involves enhancing our online visibility, planning and executing campaigns, generating content, and managing daily marketing operations.

Key Responsibilities

Assist in strategizing and implementing digital marketing campaigns across channels such as email, social media, paid advertisements, and website platforms.
Craft and schedule email marketing initiatives including subject lines, copywriting, product curation, and campaign layouts.
Support content development for Instagram, Facebook, and other social media outlets.
Compose copy for products, collections, campaigns, and promotions consistent with Piazza Castello's luxury brand voice.
Contribute to Meta Ads and Google Ads by proposing ideas, guiding creative direction, assessing performance, and compiling reports.
Manage Shopify website updates such as adding new products, collections, banners, text, imagery, and promotional assets.
Optimize website content for SEO purposes by refining product and collection descriptions as well as meta tags.
Track and analyze website traffic, customer interaction, campaign outcomes, and e-commerce sales data.
Utilize platforms and tools including Google Analytics, Microsoft Clarity, Shopify, Meta Ads Manager, Google Ads, Canva, and Photoshop.
Ensure product images align visually with the luxury fashion aesthetic of the brand.
Participate in product launches, seasonal and sales campaigns, plus new collection promotions.
Generate performance reports weekly or monthly covering email, social media, paid ads, website activity, and sales.
Conduct research on competitors, luxury fashion trends, content concepts, and the latest digital marketing standards.
Provide support to broader e-commerce, customer experience, and marketing activities as needed.

Qualifications & Skills

At least 2 to 3 years of experience in digital marketing, e-commerce, or fashion marketing within retail or fashion industries.
Proficient copywriting ability that reflects a polished and sophisticated luxury tone.
Sound knowledge of paid media marketing including Google Ads, social media marketing, email campaigns, paid advertisements, SEO, and website content management.
Experience working with Shopify platform.
Familiarity with Meta Ads Manager, Google Ads, Google Analytics, Canva, Photoshop, Klaviyo or equivalent tools is advantageous.
Excellent attention to detail with a strong visual sense related to layout, styling, and brand consistency.
Data-driven mindset capable of interpreting campaign performance and recommending improvements.
Efficient multitasking abilities to manage concurrent projects, deadlines, and campaigns.
A keen interest in luxury fashion, particularly products crafted from cashmere and silk, and upscale lifestyle brands.
Strong verbal and written communication skills.
Self-motivated, organized, creative, and commercially aware professional capable of independent work and collaboration within a small team.

Benefits

Employee discount of up to 60% on Piazza Castello products.
Complimentary on-site parking.
28 days of annual leave including bank holidays.
Enrollment in a company pension plan.
Paid maternity leave.
Opportunities for professional growth and personal development.
Hands-on experience at a luxury fashion brand undergoing growth.
Exposure to e-commerce, retail, digital marketing, content creation, and campaign management.
Invitations to contribute ideas and participate actively in brand expansion.
Supportive and encouraging workplace environment fostering skill advancement.

Digital Marketing Executive

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