Digital Marketing Executive

About Us

Piazza Castello is a distinguished Italian luxury fashion label renowned for its exquisite collections crafted from cashmere, silk, leather, and seasonal ready-to-wear pieces. Focusing on exceptional craftsmanship, timeless design, and understated elegance, the brand delivers products that emphasize quality and refined detail.

Role Overview

As our presence expands in retail, e-commerce, and digital sectors, we are seeking a creative and commercially savvy Digital Marketing Executive. This role involves enhancing our online visibility, planning and executing campaigns, generating content, and managing daily marketing operations.

Key Responsibilities

• Assist in strategizing and implementing digital marketing campaigns across channels such as email, social media, paid advertisements, and website platforms.
• Craft and schedule email marketing initiatives including subject lines, copywriting, product curation, and campaign layouts.
• Support content development for Instagram, Facebook, and other social media outlets.
• Compose copy for products, collections, campaigns, and promotions consistent with Piazza Castello's luxury brand voice.
• Contribute to Meta Ads and Google Ads by proposing ideas, guiding creative direction, assessing performance, and compiling reports.
• Manage Shopify website updates such as adding new products, collections, banners, text, imagery, and promotional assets.
• Optimize website content for SEO purposes by refining product and collection descriptions as well as meta tags.
• Track and analyze website traffic, customer interaction, campaign outcomes, and e-commerce sales data.
• Utilize platforms and tools including Google Analytics, Microsoft Clarity, Shopify, Meta Ads Manager, Google Ads, Canva, and Photoshop.
• Ensure product images align visually with the luxury fashion aesthetic of the brand.
• Participate in product launches, seasonal and sales campaigns, plus new collection promotions.
• Generate performance reports weekly or monthly covering email, social media, paid ads, website activity, and sales.
• Conduct research on competitors, luxury fashion trends, content concepts, and the latest digital marketing standards.
• Provide support to broader e-commerce, customer experience, and marketing activities as needed.

Qualifications & Skills

• At least 2 to 3 years of experience in digital marketing, e-commerce, or fashion marketing within retail or fashion industries.
• Proficient copywriting ability that reflects a polished and sophisticated luxury tone.
• Sound knowledge of paid media marketing including Google Ads, social media marketing, email campaigns, paid advertisements, SEO, and website content management.
• Experience working with Shopify platform.
• Familiarity with Meta Ads Manager, Google Ads, Google Analytics, Canva, Photoshop, Klaviyo or equivalent tools is advantageous.
• Excellent attention to detail with a strong visual sense related to layout, styling, and brand consistency.
• Data-driven mindset capable of interpreting campaign performance and recommending improvements.
• Efficient multitasking abilities to manage concurrent projects, deadlines, and campaigns.
• A keen interest in luxury fashion, particularly products crafted from cashmere and silk, and upscale lifestyle brands.
• Strong verbal and written communication skills.
• Self-motivated, organized, creative, and commercially aware professional capable of independent work and collaboration within a small team.

Benefits

• Employee discount of up to 60% on Piazza Castello products.
• Complimentary on-site parking.
• 28 days of annual leave including bank holidays.
• Enrollment in a company pension plan.
• Paid maternity leave.
• Opportunities for professional growth and personal development.
• Hands-on experience at a luxury fashion brand undergoing growth.
• Exposure to e-commerce, retail, digital marketing, content creation, and campaign management.
• Invitations to contribute ideas and participate actively in brand expansion.
• Supportive and encouraging workplace environment fostering skill advancement.