- Experience
- 3+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 3 മണിക്കൂർ മുൻപ്
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- Work from home
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Job description
About STARTRADER
STARTRADER is a prominent global trading platform operating across over 200 regions worldwide, regulated by leading financial authorities. Founded in 2019, the brand delivers trusted and accessible trading through platforms like MT4, MT5, STAR Copy, and its award-winning STARTRADER app. STARTRADER maintains strategic partnerships, including affiliations with the NBA, Porsche Carrera Cup Middle East, and the UAE National Cricket Team, strengthening its international presence. Operating through regulated and licensed entities across jurisdictions, the Dubai-based STARTRADER entity primarily conducts promotion and client introductions, while trading services are handled by other licensed entities globally.
Role Overview
We are looking for a Social Media Performance Specialist to lead and execute paid acquisition initiatives globally. This position focuses on platforms such as Meta, TikTok, Instagram, and LinkedIn, with additional experience in Google Ads, DSPs, programmatic, native, or affiliate platforms being highly advantageous. This role requires autonomy to strategize and implement campaigns to boost performance, optimize creative assets, and manage full-funnel efficiency to maximize ROI across diverse markets.
Key Responsibilities
- Conduct detailed market and competitor analysis for social media acquisition strategies.
- Develop and manage paid media strategies, budgets, KPIs, including decisions on scaling or terminating campaigns.
- Create and refine advertising copy; provide creative direction for social media advertisements.
- Lead A/B tests, manage audience segmentation, and continuously optimize campaigns.
- Ensure accuracy and integration of tracking, attribution methods, Google Tag Manager setups, analytics, and dashboards.
- Incorporate AI-based optimization tools and third-party solutions to improve campaign effectiveness.
- Work collaboratively across departments to ensure comprehensive funnel optimization and ROI maximization.
Required Qualifications and Skills
- Minimum of three years’ experience specializing in social media paid acquisition and performance marketing.
- Proven expertise in Meta, TikTok, Instagram, and LinkedIn advertising platforms.
- Strong skills in copywriting and designing creative advertising concepts.
- Advanced capabilities in analytics, campaign attribution, Google Tag Manager, dashboard management, and applying AI tools for optimization.
- Experience in A/B testing and full-funnel conversion rate optimization.
- Ability to coordinate with diverse teams and maintain an execution-focused mindset.
Preferred Additional Skills
- Practical experience with Google Ads, demand-side platforms (DSPs), programmatic advertising, native or affiliate marketing platforms.
- Familiarity with APIs, Zapier, database integrations, or marketing automation tools.
Desirable Industry Experience
- Background in trading, brokerage, or financial markets is strongly preferred.
- Experience in crypto, blockchain, or exchange platforms.
- Fintech sectors including payments, lending, and wealth management platforms.
- iGaming industry knowledge.
- Mobile app performance marketing with advanced attribution tools (e.g., AppsFlyer, Adjust).
- Working in performance-focused marketing agencies managing substantial budgets.
Why Work with STARTRADER?
Joining STARTRADER means becoming part of a trusted and innovative global brokerage. The company values high performance and professionalism, providing swift career growth in a collaborative environment committed to outstanding customer experiences.