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E-Commerce Paid Media & Performance Specialist
Doha, Doha Municipality, Qatar · Full Time
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- Experience
- 3+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 2 മണിക്കൂർ മുൻപ്
- Work mode
- In office
- Eligibility
- Applicants must be residing in Qatar and have a valid Qatar ID (QID). Immediate availability for onboarding is required due to sponsorship transfer policies.
- Resume
- Required to apply
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Job description
Role Summary
We are actively seeking a skilled Senior E-Commerce Paid Media Specialist based in Qatar to fully manage and drive performance marketing and revenue growth efforts for our e-commerce platform. Our store offers an extensive catalog exceeding 500 SKUs targeting customers in Qatar.
Key Responsibilities
- Lead cross-channel advertising campaigns by designing, launching, and optimizing direct-response ads on Meta platforms (Facebook & Instagram), Google (Shopping & Performance Max), Snapchat, and TikTok.
- Effectively manage and optimize dynamic catalog advertising using tools such as Advantage+ Shopping, Meta Catalogs, and Google Merchant Center for a large inventory of over 500 SKUs.
- Dynamically adjust advertising budgets across platforms based on real-time metrics like ROAS, customer acquisition cost (CAC), and conversions to maximize profitability.
- Implement full-funnel campaign strategies covering prospecting, consideration, dynamic retargeting, and customer re-engagement stages.
- Customize advertising creative, formats, and offers to align with consumer preferences and trends specific to Qatar and the wider GCC region.
- Conduct structured A/B tests to refine creative elements, copywriting, targeting, and landing pages, aiming to reduce CPA and enhance average order value (AOV).
- Ensure precise tracking and attribution by integrating Meta Conversion API, Google Tag Manager, Google Analytics 4, Snapchat CAPI, and TikTok Pixel.
- Monitor daily performance indicators such as ROAS, CPA, CPO, CTR, and conversion rates, delivering insights to support business growth decisions.
Candidate Requirements
- Must reside in Qatar and possess a valid Qatar ID (QID) with readiness for immediate Ministry of Labor sponsorship transfer and onboarding.
- Advanced proficiency in Meta Business Manager, Commerce Manager, catalog feed setup, and scaling via Advantage+ strategies.
- At least three years of practical media buying experience handling profitable e-commerce campaigns across Meta, Google Ads, Snapchat, and TikTok platforms.
- Proven expertise in managing and scaling ad campaigns for an inventory of more than 500 SKUs.
- Comprehensive understanding of Qatar and GCC market consumer behavior, payment systems, and important sales periods.
- Strong data-driven mindset focused on profitability with thorough analytical capabilities related to ROAS and net profit.
Skills Summary
- Meta Ads (Facebook & Instagram) – expert/master
- Google Ads (Shopping & Performance Max) – advanced
- Snapchat and TikTok Advertising – advanced
- Catalog Feed Management for large inventories – advanced
- Tracking and Attribution Technologies (CAPI, GTM, GA4) – intermediate to advanced
Additional Information
- Applicants must currently be residing in Qatar and able to start immediately under Ministry of Labor sponsorship transfer.
Industry
E-Commerce