SEO Specialist

About SigmaIT Software Designers Pvt. Ltd.

SigmaIT Software Designers is an ISO 9001:2015 certified organization that delivers customized software solutions, including web and mobile applications as well as SEO services. The company supports clients throughout the entire Software Development Life Cycle, from initial business analysis and design to development, testing, and deployment phases. Their teams also handle quality assurance to ensure high-quality, reliable software. Additionally, SigmaIT offers maintenance and support services, providing professionals opportunities to engage with comprehensive technology solutions for a variety of clients.

Role Overview

The SEO Specialist position is a full-time, on-site role located in Lucknow. The primary focus is to enhance organic search visibility and attract qualified visitors to client websites. Daily responsibilities encompass keyword research, performing SEO audits addressing technical and content-related issues, and applying on-page optimization techniques to landing pages, blogs, and product pages.

The role also requires planning and executing ethical, white-hat link-building strategies, using web analytics tools to monitor site performance, and generating detailed reports concerning search rankings, traffic metrics, and conversion data. Collaboration with developers, content teams, and marketing departments is essential to align SEO efforts with overall business objectives, while staying updated on search engine algorithm changes and industry developments.

Qualifications

• Proficiency in keyword research and on-page SEO optimization, including content, metadata, and site architecture.
• Experience conducting thorough SEO audits to uncover technical, content, and structural problems.
• Competence in ethical link-building and off-page SEO techniques.
• Familiarity with web analytics platforms such as Google Analytics and Google Search Console for performance tracking and insight extraction.
• Basic understanding of HTML/CSS and CMS platforms like WordPress is advantageous.
• Strong analytical abilities, problem-solving aptitude, precise documentation skills, and attention to detail are essential.
• Capacity to work effectively within cross-functional teams and communicate SEO strategies clearly.
• Preferred candidates have prior SEO experience and hold a bachelor's degree in marketing, IT, computer science, or related disciplines.