Regional Sales Director SEA

About the Company

Asia Pulp & Paper (APP) is a major international paper manufacturing organization with operations spanning a global production network. Backed by a workforce of more than 100,000, the company supplies products to over 150 countries and focuses on combining efficiency, innovation, and competitive pricing with strong performance. Its portfolio includes a wide variety of product lines, each designed with distinct features and premium packaging.

Role Overview

The Regional Sales Director for Southeast Asia will lead regional growth, shape market-entry and expansion plans, manage key commercial priorities, and drive performance across sales, profit, and market-share goals. The role also requires active work on new product promotion, customer relationships, team leadership, and service-process improvement.

Key Responsibilities

• Create the sales roadmap, expansion plan, and budget distribution for Southeast Asia in line with the company’s broader strategy and annual operating plan.
• Own regional targets related to sales volume, profitability, and market share, and deliver on ambitious growth objectives.
• Lead promotion of core business lines and new offerings in Southeast Asia while identifying untapped demand and commercial opportunities overseas.
• Build and sustain strategic relationships with major customers, visit priority markets regularly, and monitor market trends and competitor activity.
• Improve customer experience by simplifying internal processes for order handling, shipment tracking, and complaint resolution.
• Set up, manage, and review the performance of the regional sales organization and handle broader team-management responsibilities.

Required Qualifications

• At least 5 years of sales experience in the paper industry, including people-management experience.
• Willingness to relocate if required.
• Bachelor’s degree or higher.
• Strong commercial judgment and a proven ability to deliver results in a competitive environment.
• Excellent spoken and written English; Chinese language skills are an added advantage.
• Availability for frequent travel within the country or wider region.