Market Research Analyst

Overview

This role as a Senior Market Research Analyst, based within the Data Operations and Reporting team, involves delivering detailed tourism economics and market insights for a government client. The position is on a contract basis at a rate of $76 per hour including superannuation, with a tenure from ASAP until 30th October. It follows a hybrid work schedule requiring presence onsite every Wednesday and Thursday at 88 Cumberland Street, Sydney, with 60% of working hours onsite and 40% remote. Standard work hours are 7 hours daily, 35 hours weekly, excluding New South Wales public holidays.

Primary Duties

• Generate comprehensive reports, briefings, snapshots, and presentations focused on tourism economics, visitation, and market trends.
• Respond to both specified and open-ended queries by producing tailored ad-hoc tourism insights.
• Create clear, concise stakeholder-ready commentaries that describe key findings, trend implications, and necessary disclaimers.
• Design and implement desktop market research projects.
• Ensure meticulous documentation of data origins, assumptions, and methodologies supporting reporting results.

Challenges

• Quickly adapt to a short-term role by independently delivering basic reporting outputs from data analysis to final reports within two weeks under guidance.
• Operate within pre-established workflows and templates in Business Intelligence systems to provide scalable reporting outputs.
• Translate complex datasets into accessible language focused on actionable insights for non-technical audiences.
• Maintain rigorous attention to the accuracy, consistency, and integrity of data.
• Effectively manage deadline-driven workload priorities and provide structured daily updates on progress, challenges, and team resource needs.

Key Skills and Experience

• Proven track record of producing research reports, market insights, stakeholder briefings, and presentation materials.
• Advanced proficiency with data analytic tools including Microsoft PowerPoint, Excel (with Power Query), and Power BI.
• Tertiary education in tourism, marketing, statistics, commerce, economics, or a related field.
• At least four years of professional experience in economic studies, market research, consumer insights, or tourism data analytics.

Selection Criteria

• Strong relevant industry experience and qualifications as outlined above.
• Technical expertise in data analysis tools and strict adherence to BI workflows.
• Ability to craft insightful analytical narratives that go beyond descriptive statistics to actionable recommendations.
• Exceptional communication skills tailored to senior and non-technical stakeholders.
• Demonstrated rapid onboarding and independent working capabilities in time-sensitive roles.
• Efficient management of priorities and rigorous methodology compliance.
• Capability to validate individual contributions with detailed examples during assessments.