ജോലി വിവരണം

About the Role

Lascade is seeking a driven Google Ads Specialist to enhance customer acquisition strategies across a diverse range of software products including AI tools, mobile applications, travel tech, subscription services, and digital offerings. This position demands an expert in Google Ads who can develop data-backed acquisition strategies, optimize campaigns effectively, and contribute to business growth.

Key Responsibilities

Design, implement, and refine Google Ads campaigns across Search, Display, YouTube, Performance Max, Demand Gen, and App campaigns.
Conduct thorough keyword research to target high-intent customer segments.
Structure campaigns for scalable growth while maintaining profitability.
Enhance key performance metrics including CTR, Quality Score, Conversion Rate, CPA, CAC, and ROAS.
Develop and adjust audience targeting, bid management, and campaign segmentation for optimal results.
Conduct A/B testing on various elements such as ad copy, landing pages, bidding approaches, and campaign frameworks.
Track and analyze campaign performance and generate business-focused reports with actionable insights.
Collaborate with teams in Product, Design, Content, and Engineering to boost landing page effectiveness and conversion rates.
Ensure precise conversion tracking with tools like Google Analytics 4, Google Tag Manager, and Google Ads.
Identify and explore new markets and customer segments internationally to maximize opportunities.
Keep abreast of the latest Google Ads updates, best practices, and digital marketing trends.

Requirements

Two to five years of substantial experience managing Google Ads campaigns.
Deep knowledge of Search, Performance Max, Display, YouTube, and App advertising formats.
Proven ability in handling advertising budgets aligned with clear business outcomes.
Expertise in keyword research, bid strategy development, audience targeting, and ongoing campaign optimization.
Proficiency in Google Analytics 4, Google Tag Manager, and conversion tracking implementation.
Strong analytical mindset with excellent problem-solving capabilities.
Competent in recognizing opportunities for growth by interpreting campaign data.
Excellent communication skills to deliver comprehensive reports and insights.

Desirable Qualifications

Google Ads Certification is advantageous.
Experience promoting SaaS, mobile apps, or subscription-based products.
Familiarity with Google Merchant Center.
Knowledge in landing page optimization and conversion rate optimization (CRO).
Background in SEO and broader digital marketing principles.
Experience leveraging AI tools to enhance campaign outcomes and reporting precision.

Why Work With Lascade?

Opportunity to manage Google Ads for numerous global software offerings.
Work within expanding international markets with significant growth potential.
High job ownership impacting direct business results.
Collaboration with multidisciplinary teams including Product, Growth, Design, and Engineering.
Encouragement to propose and test innovative campaign strategies freely.

Google Ads Specialist

നിങ്ങൾ എവിടെ ജോലി ചെയ്യും